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Noritake Dinnerware Set

Fail

Buyers convert on only 0.1% of searches, so Noritake Dinnerware Set is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$15K/yr92K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
21%top-5 click share · 23 brands · 79 sellers

Flapen Score

Noritake Dinnerware Set against its category

The dotted line is the Home & Kitchen average. Past it, Noritake Dinnerware Set is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Noritake Dinnerware Set market on Amazon at a glance

Shoppers on Amazon United States searched for Noritake Dinnerware Set 92K times last year and spent an estimated $15K. The top 5 brands take 87% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
0.1%
Market size, estimated
$15Ka year
Top search term
noritake dinnerware set57K searches a year

02 · Price

A sale here is worth $127.63.

Listings sell for $127.63 on average, from $18.97 to $755.91. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $127.63 that is $0 to $13K a year per listing.

Average price
$127.63above the $15 to $100 sweet spot
Price range
$18.97–$755.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,170 within Dinnerware. It carries 693 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
93%
Out of stock, average day
4.0%
Average rank
#1,170in Dinnerware
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
693per listing
Listings tracked
98

04 · Newcomers

7 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
7Amazon's first-year sales bar
Average brand age
54 months

Products

Top Noritake Dinnerware Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

79

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

21%

Top 20: 51%

Open market

12%

  • Brand 169%
  • Brand 210%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (17 brands, 12%)

Demand

Noritake Dinnerware Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.8× · 8 of 12 months tracked

Search terms

Top Noritake Dinnerware Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • noritake dinnerware set57K/yr
  • bone china dinner plates12K/yr
  • bone china plates10K/yr
  • bone china set6K/yr
  • fine bone china6K/yr

Reviews and returns

What reviews say buyers love and hate about Noritake Dinnerware Set

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“everything is cheaper quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Noritake Dinnerware Set questions

Answered from the same tracked data.