Noritake Dinnerware Set
FailBuyers convert on only 0.1% of searches, so Noritake Dinnerware Set is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $15K/yr92K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 21%top-5 click share · 23 brands · 79 sellers
Flapen Score
Noritake Dinnerware Set against its category
The dotted line is the Home & Kitchen average. Past it, Noritake Dinnerware Set is stronger. Inside it, weaker.
Market
The Noritake Dinnerware Set market on Amazon at a glance
Shoppers on Amazon United States searched for Noritake Dinnerware Set 92K times last year and spent an estimated $15K. The top 5 brands take 87% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $15Ka year
- Top search term
- noritake dinnerware set57K searches a year
02 · Price
A sale here is worth $127.63.
Listings sell for $127.63 on average, from $18.97 to $755.91. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $127.63 that is $0 to $13K a year per listing.
- Average price
- $127.63above the $15 to $100 sweet spot
- Price range
- $18.97–$755.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,170 within Dinnerware. It carries 693 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 93%
- Out of stock, average day
- 4.0%
- Average rank
- #1,170in Dinnerware
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 693per listing
- Listings tracked
- 98
04 · Newcomers
7 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Noritake Dinnerware Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Noritake Sweet Leilani 40-Piece Dinnerware Set Service for 8
- Price
- $238.05
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Noritake Colorwave Blue 4-Piece Coupe Place Setting Service for 1
- Price
- $46.14
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 21y ago

Noritake Eternal Palace Gold 40-Piece Dinnerware Set Service for 8
- Price
- $407.62
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Noritake Crestwood Platinum 12-Piece Dinneware Set Service for 4
- Price
- $150.09
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 4y ago

Noritake Raylan 30-Piece Dinnerware Set Service for 6
- Price
- $279.60
- Rating
- 4.1/5
- Reviews
- 3
- Age
- 1y ago
Trending
estimated 90-day click momentum
Noritake Sweet Leilani 40-Piece Dinnerware Set Service for 8
- Price
- $238.05
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Noritake ColorTex Stone White 12-Piece Dinnerware Set Service for 4
- Price
- $137.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Noritake Colorscapes Layers Navy 12-Piece Coupe Dinnerware Set Service for 4
- Price
- $114.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Noritake Conifere 30-Piece Dinnerware Set Service for 6
- Price
- $182.09
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Noritake Colorwave Graphite 16-Piece Coupe Round Set Service for 4 in Black/Graphite
- Price
- $158.44
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2y ago
Newest
by launch date
Fine Bone China Dinner Plates 6-Piece Flate Plate Pasta Plate 10.75 Inches Fine Glaze With Pure White Color Sturdy and Durable Thin Thickness and Light Weight Microwave and Dishwasher Safe
- Price
- $58.31
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 12mo ago

Noritake Raylan 30-Piece Dinnerware Set Service for 6
- Price
- $279.60
- Rating
- 4.1/5
- Reviews
- 3
- Age
- 1y ago

Noritake Sweet Leilani 40-Piece Dinnerware Set Service for 8
- Price
- $238.05
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Noritake Eternal Palace Gold 40-Piece Dinnerware Set Service for 8
- Price
- $407.62
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Noritake Conifere 30-Piece Dinnerware Set Service for 6
- Price
- $182.09
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
79
Est. top-5 brand share
87%
Top 20: 99%
Est. top-5 click share
21%
Top 20: 51%
Open market
12%
- Noritake69%
- Mikasa10%
- Generic3%
- Lenox3%
- Corelle2%
- fhgnysm2%
- Open — no brand owns it (17 brands, 12%)
Demand
Noritake Dinnerware Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.8× · 8 of 12 months tracked
Search terms
Top Noritake Dinnerware Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- noritake dinnerware set57K/yr
- bone china dinner plates12K/yr
- bone china plates10K/yr
- bone china set6K/yr
- fine bone china6K/yr
Reviews and returns
What reviews say buyers love and hate about Noritake Dinnerware Set
We read the reviews and the return reasons for every product selling here.
“everything is cheaper quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Noritake Dinnerware Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









