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Norfolk Pine Tree

Maybe

The top 5 brands take only 41% of clicks. But buyers convert on only 0.7% of searches, so Norfolk Pine Tree is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$139K/yr339K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
22%top-5 click share · 46 brands · 83 sellers

Flapen Score

Norfolk Pine Tree against its category

The dotted line is the Home & Kitchen average. Past it, Norfolk Pine Tree is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Norfolk Pine Tree market on Amazon at a glance

Shoppers on Amazon United States searched for Norfolk Pine Tree 339K times last year and spent an estimated $139K. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
0.7%
Market size, estimated
$139Ka year
Peak month
November16.0× the quietest month
Top search term
pine tree45K searches a year

02 · Price

A sale here is worth $59.53.

Listings sell for $59.53 on average, from $9.08 to $190.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $59.53 that is $0 to $6K a year per listing.

Average price
$59.53inside the $15 to $100 sweet spot
Price range
$9.08–$190.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #705 within Artificial Trees. It carries 303 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
62%
Out of stock, average day
31.8%
Average rank
#705in Artificial Trees
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
303per listing
Listings tracked
82

04 · Newcomers

12 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
12Amazon's first-year sales bar
Average brand age
29 months

Products

Top Norfolk Pine Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

83

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

22%

Top 20: 56%

Open market

54%

  • Brand 111%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Norfolk Pine Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.0×

Search terms

Top Norfolk Pine Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pine tree45K/yr
  • artificial pine tree21K/yr
  • pine trees17K/yr
  • norfolk pine tree117K/yr
  • norfolk pine christmas tree51K/yr
  • faux pine tree11K/yr
  • artificial norfolk pine tree8K/yr
  • norfolk christmas tree11K/yr
  • small pine tree8K/yr
  • norfolk pine trees9K/yr

Reviews and returns

What reviews say buyers love and hate about Norfolk Pine Tree

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
4.0%of orders come back
“TOO SHORT”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Norfolk Pine Tree questions

Answered from the same tracked data.