Is noren curtain profitable to sell on Amazon United States?

The niche generates $135K/yr across 64 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (48/100).

How competitive is the noren curtain niche?

30 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in noren curtain?

Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 5.2% — above our launch gate.

What does it cost to enter the noren curtain niche?

Listings span $10.14–$98.58; the average listing price is $28.14 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.

noren curtain

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Incredible$28.14

avg listing price — sweet spot $15–$100

Price range

Great$10.14–$98.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great494.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Market size

Okay$135K

$135K/yr · 592K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, noren curtain is a $135K/yr Amazon United States market (592K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 48/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

noren curtain market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $113K–$141K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,904
Page quality: 0%
Prime: 94%
Sponsored: 75%
Out of stock: 0.4%
Avg brand age: 40 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

32%

Top 20: 67%

Open market

31%

Ofat Home29%
COTONOHA10%
NARUMI 鸣海10%
Vtrbwze8%
Leowefowa6%
next.design5%

Demand

Weekly Amazon search volume, last 14 weeks — +7.1% search growth over the last 90 days.

Open Trend

Top noren curtain search terms

noren curtain118K/yr +9.7%0.5% conv.
japanese doorway curtain83K/yr -12.5%0.4% conv.
noren59K/yr +20.7%0.7% conv.
japanese curtain62K/yr +17.1%0.5% conv.
japanese noren37K/yr +29.0%0.4% conv.
japanese curtains27K/yr +35.9%0.2% conv.
noren doorway curtain31K/yr +11.3%0.5% conv.
door tapestry34K/yr -3.6%0.1% conv.
japanese door curtain33K/yr +0.9%0.6% conv.
japanese curtain doorway26K/yr -10.7%0.7% conv.

All search terms

Top noren curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ofat Home Mount Fuji & Cherry Blossom Noren 33.5 x 59

Ofat Home$23.054.7★1,552 rev

Ofat Home Koi Fish & Lotus Noren Curtain 33.5 x 59

Ofat Home$22.964.7★1,552 rev

Noren Curtain Tapestry blue size: 85x150cm

NARUMI 鸣海$35.654.6★181 rev

Japanese Noren Doorway Curtain Cotton Blend Two-Panel Split Hand-Washable Easy Installation with Tension Rod Room Divider for Home or Office (Matcha Green)

COTONOHA$26.554.9★15 rev

Vtrbwze Noren Japanese Doorway Curtains Asian Decorations Door Tapestry Curtain Privacy Ukiyo-e Sushi bar Restaurant(The Great Wave Off Kanagawa + Mount Fuji 33.5 W x 59 L) 83103

Vtrbwze$18.194.5★130 rev

Newest

by launch date

Japanese Noren Doorway Curtain Cotton Blend Two-Panel Split Hand-Washable Easy Installation with Tension Rod Room Divider for Home or Office (Adzuki Bean Color)

COTONOHA$26.3115 rev

7mo ago

Japanese Noren Doorway Curtain Cotton Blend Two-Panel Split Hand-Washable Easy Installation with Tension Rod Room Divider for Home or Office (Matcha Green)

COTONOHA$26.5515 rev

10mo ago

Japanese Noren Doorway Curtain Cotton Blend Two-Panel Split Hand-Washable Easy Installation with Tension Rod Room Divider for Home or Office (Indigo)

COTONOHA$26.4215 rev

10mo ago

Noren Japanese Doorway Curtain Tapestry Long Size 67in Anime Artistic Painting Door Curtains for Home Decor Kitchen Partition Bedroom Door Decor (Daruma Cat 33.5 W x 67 L) NR1344

Vtrbwze$21.1038 rev

1y ago

7vcraft Hand-Dyed Shibori Noren Curtain | Natural Handwoven Linen Hemp Japanese Doorway Curtain Divider (Two-Tone Wine Brown 35x59in)

7vcraft$97.018 rev

1y ago

What buyers say about noren curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Quality and arrived in good time”

Advertised Vs Actual Product11%

“As Advertised”

Size-Overall8%

“Fits perfectly”

Assembly/Installation7%

“Easy assembly”

Value For Money6%

“Good value”

Ease Of Use6%

“Easy to use”

Efficiency5%

“Works great”

Color5%

“Pretty colors”

Strength5%

“Very sturdy”

Material Quality3%

“soft material”

What buyers complain about

Strength13%

“Very flimsy”

Size-Overall10%

“A bit long”

Quality-Overall10%

“Bad quality”

Durability7%

“They repeatedly fall apart”

Value For Money6%

“For the price obviously not expecting anything great anyways”

Magnetic Strength/Adsorption4%

“The push pin magnets that it comes with do not come apart easy they have sharp edges”

Adhesion/Stickiness4%

“It was like one dont have enough glue to adhere to the wall”

Ease Of Use3%

“So difficult to work with”

Advertised Vs Actual Product3%

“Doesn't appear as nice as the pictures”

Grip2%

“Slips”

Top return reasons

Size-Overall40%

Advertised Vs Actual Product10%

Color8%

Functionality-Overall5%

Material Quality4%

Strength4%

Quality-Overall3%

Defective Material/Parts3%

Thin3%

Mechanism Issues3%

Common questions

Is noren curtain profitable to sell on Amazon United States?: The niche generates $135K/yr across 64 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (48/100).
How competitive is the noren curtain niche?: 30 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in noren curtain?: Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 5.2% — above our launch gate.
What does it cost to enter the noren curtain niche?: Listings span $10.14–$98.58; the average listing price is $28.14 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.