Ninjago Birthday Party Supplies

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

4.1%

Market size, estimated

$107Ka year

Peak month

September2.2× the quietest month

Top search term

ninjago birthday decorations62K searches a year

Listings sell for $17.22 on average, from $8.41 to $35.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.22 that is $2K to $4K a year per listing.

Average price

$17.22inside the $15 to $100 sweet spot

Price range

$8.41–$35.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.5%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #2,747 within Party Packs. It carries 37 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

97%

Out of stock, average day

10.0%

Average rank

#2,747in Party Packs

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

37per listing

Listings tracked

32

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months