Is ninja turtle plates profitable to sell on Amazon United States?

The niche generates $38K/yr across 35 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (49/100).

How competitive is the ninja turtle plates niche?

21 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in ninja turtle plates?

Top complaints mined from reviews: Thickness, Smell, Strength. The return rate is 2.3%.

When does demand for ninja turtle plates peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the ninja turtle plates niche?

Listings span $3.31–$31.17; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.

ninja turtle plates

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible83.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.72

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$3.31–$31.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 34K searches

According to Flapen's Amazon United States niche tracking, ninja turtle plates is a $38K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ninja turtle plates market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $37K–$44K; units × avg price
Conversion rate: 7.5%
Avg BSR: #2,561
Page quality: 0%
Prime: 94%
Sponsored: 91%
Out of stock: 12.4%
Avg brand age: 32 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

26%

Unique31%
rabofly12%
party greeting9%
Eywusco8%
JVORFDG7%
CHUNNIN7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top ninja turtle plates search terms

ninja turtle plates16K/yr -8.9%5.2% conv.
ninja turtle plates and napkins5K/yr +4.4%8.5% conv.
ninja turtle napkins4K/yr -15.7%3.8% conv.
tmnt plates3K/yr -24.3%5.8% conv.
ninja turtle party plates3K/yr +6.4%5.1% conv.
ninja turtles plates3K/yr -25.3%6.1% conv.
teenage mutant ninja turtles plates2K/yr +6.9%6.3% conv.

All search terms

Top ninja turtle plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unique Teenage Mutant Ninja Turtle Party Decorations | 16 Plates & 16 Napkins | Officially Licensed | Ninja Turtle Birthday Party Supplies | TMNT Mutant Mayhem Movie

Unique$13.904.8★282 rev

40Pcs Ninja Birthday Party Supplies Plates and Napkins for 20 Guests Tableware Turtles for Kids Baby Shower Birthday Party Decorations

rabofly$13.193.9★21 rev

Teenage Mutant Ninja Turtle Birthday Decorations | 32 Plates & 32 Napkins | Officially Licensed | NInja Turtle Party Decorations | TMNT Mutant Mayhem Movie

Unique$21.874.8★19 rev

120pcs Turtle Party Decorations Plates Napkins Disposable Paper Cups Tableware Set Cartoon Birthday Party Supplies for Boys Girls Birthday Decor 30 Guests

JVORFDG$19.914.9★56 rev

96Pcs Turtle 5th Party Supplies Super Theme Hero Turtle Paper Plates and Napkins Cartoon Green Comics 5th Birthday Tableware Decorations for Kids Boys Ninja Themed Tortoise 5 Year Old Party Favor

party greeting$16.815.0★4 rev

Newest

by launch date

Frerand 40Pack Ninja birthday Party Supplies include 20 plates 20 napkins for the Turtle and Pizza party decoration (ko9)

Frerand$8.754 rev

3mo ago

96Pcs Turtle Paper Plates and Napkins Cartoon Party Decorations Super Turtle Disposable Dessert Plate Green Comics Tortoise Pizza Tableware Set Serves 24 Boys Girls Kids Baby Shower Birthday Supplies

MinFyberd$16.9417 rev

4mo ago

140 PCS Turtle Birthday Party Decorations Set - Turtle Cartoon Theme Plates Napkins Disposable Paper Cups Tableware Set Birthday Party Supplies for Boys Girls

SIHAOPTY$17.499 rev

7mo ago

171pcs Turtle Birthday Party Supplies Include Plates Napkins Cups Tablecloths Banner Forks Knives Spoons for Kids Birthday Party Decorations Disposable Decor Paper Tableware Set Serves 24 People

Eywusco$25.0225 rev

8mo ago

40Pcs Ninja Birthday Party Decorations Turtle and Pizza Party Supplies Baby Shower Plates and Napkins Set for 20 Guests

VANCIKI$9.853 rev

9mo ago

What buyers say about ninja turtle plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The napkins also are good quality”

Size-Overall12%

“adequately sized for your needs”

Strength11%

“Very sturdy”

Color10%

“Colors were bright”

Advertised Vs Actual Product9%

“As expected”

Value For Money9%

“Totally worth it”

Design-Overall6%

“Nice and bright design”

Durability5%

“Cheap and durable”

Assembly/Installation4%

“It made setup quick”

Thickness3%

“And the table cloth is a decent thickness”

What buyers complain about

Thickness15%

“They are a little thin”

Smell12%

“It was such an over powering chemical smell i had to leave them outside to air out over night”

Strength10%

“not the most sturdy”

Quality-Overall7%

“Bad quality”

Size-Overall3%

“Too small for adults”

Value For Money3%

“The price is slightly expensive”

Ease Of Cleaning2%

“not really good for wiping”

Durability2%

“not very durable”

Top return reasons

Size-Overall48%

Value For Money20%

Advertised Vs Actual Product9%

Defective Material/Parts5%

Quality-Overall5%

Assembly/Installation3%

Thin2%

Sleeve Fit1%

Durability1%

Print Quality1%

Common questions

Is ninja turtle plates profitable to sell on Amazon United States?: The niche generates $38K/yr across 35 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (49/100).
How competitive is the ninja turtle plates niche?: 21 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in ninja turtle plates?: Top complaints mined from reviews: Thickness, Smell, Strength. The return rate is 2.3%.
When does demand for ninja turtle plates peak?: Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the ninja turtle plates niche?: Listings span $3.31–$31.17; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.