Is ninja turtle cake topper profitable to sell on Amazon United States?

The niche generates $67K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (41/100).

How competitive is the ninja turtle cake topper niche?

20 brands and 53 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in ninja turtle cake topper?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 2.3%.

When does demand for ninja turtle cake topper peak?

Demand peaks in Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the ninja turtle cake topper niche?

Listings span $5.22–$26.46; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.

ninja turtle cake topper

Skip it

A small market ($67K/yr) — this niche doesn't clear our bar today.

Review moat

Great299.45

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$5.22–$26.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.90

avg listing price — sweet spot $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Market size

Bad$67K

$67K/yr · 167K searches

According to Flapen's Amazon United States niche tracking, ninja turtle cake topper is a $67K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ninja turtle cake topper market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $71K–$95K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,214
Page quality: 0%
Prime: 95%
Sponsored: 77%
Out of stock: 11.0%
Avg brand age: 30 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

28%

DecoPac32%
FFGJA13%
LILULUGTRU9%
WishFirst7%
VIVIFORKY6%
Jada4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.0×

Open Trend

Top ninja turtle cake topper search terms

ninja turtle cake topper46K/yr -9.4%3.2% conv.
ninja turtle cupcake toppers35K/yr -10.9%4.7% conv.
ninja turtle cake decorations20K/yr -1.2%2.6% conv.
tmnt cake topper12K/yr -17.3%3.8% conv.
tmnt cupcake toppers8K/yr -4.9%4.5% conv.
ninja turtles cake topper6K/yr +32.4%2.9% conv.
ninja turtles cake toppers13K/yr -48.1%2.2% conv.
teenage mutant ninja turtles cake topper8K/yr -7.4%4.1% conv.
ninja turtles cupcake toppers7K/yr +1.3%3.7% conv.
ninja turtle cake toppers8K/yr -30.1%3.2% conv.

All search terms

Top ninja turtle cake topper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DecoSet Teenage Mutant Ninja Turtles Pizza Power Cake Topper 6-Piece Cake Decoration With Turtle Figurines Cake Pic And Pizza Launcher ! | For Birthday Parties Celebration

DecoPac$11.254.8★544 rev

DecoPac Teenage Mutant Ninja Turtles Turtle Power Rings Cupcake Decorations For Birthday Party Cakes And Celebrations - 24 Pack

DecoPac$12.904.8★544 rev

25pcs For Turtles Cartoon Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.

FFGJA$11.455.0★2 rev

13PCS Cake Toppers Happy Birthday Cake Toppers Cupcake Toppers Birthday Party Decorations Cartoon Party Decoration. (AA6)

LILULUGTRU$9.844.1★6 rev

30-pcs Turtle Cupcake Toppers Anime Hero Cupcake Toppers Happy Birthday Turtle Weapon Decorations for Boy Girl Kids Birthday Party Turtle Cupcake Party Supplies

VIVIFORKY$12.813.8★4 rev

Newest

by launch date

Turtle Cake Topper Anime Hero Cake Decor Turtle Weapon Birthday Decorations for Boys Girls

Oelirsy$8.962 rev

3mo ago

13PCS Cake Toppers Happy Birthday Cake Toppers Cupcake Toppers Birthday Party Decorations Cartoon Party Decoration. (AA6)

LILULUGTRU$9.846 rev

4mo ago

25pcs For Turtles Cartoon Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.

FFGJA$11.452 rev

5mo ago

30-pcs Turtle Cupcake Toppers Anime Hero Cupcake Toppers Happy Birthday Turtle Weapon Decorations for Boy Girl Kids Birthday Party Turtle Cupcake Party Supplies

VIVIFORKY$12.814 rev

5mo ago

Turtle Cake Topper Anime Hero Cake Decor Turtle Weapon Decorations for Birthday

Pezutoi$8.813 rev

7mo ago

What buyers say about ninja turtle cake topper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“great quality action figures”

Value For Money12%

“Great Value”

Size-Overall8%

“Good size”

Gifting Purpose7%

“Good gift”

Fun/Entertainment Experience6%

“cool little die cast figures”

Advertised Vs Actual Product6%

“As advertised”

Taste-Overall5%

“Taste good”

Durability4%

“Very durable”

Design-Overall3%

“- Looks very nice”

Strength3%

“Sturdy”

What buyers complain about

Quality-Overall17%

“Poor quality, breaks immediately”

Size-Overall15%

“The masks were pretty big”

Value For Money10%

“It feels and looks expensive”

Durability8%

“And belt broke”

Strap/String Quality6%

“the belts and tools fall out often”

Taste-Overall5%

“Taste gross”

Advertised Vs Actual Product3%

“Wrong item description”

Strength3%

“They dont feel especially strong”

Degree Of Motion3%

“Dont move”

Color3%

“I only got 3 different colors NO purple”

Top return reasons

Size-Overall37%

Quality-Overall16%

Value For Money10%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Material Quality4%

Color4%

Gifting Purpose3%

Functionality-Overall3%

Product Condition2%

Common questions

Is ninja turtle cake topper profitable to sell on Amazon United States?: The niche generates $67K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (41/100).
How competitive is the ninja turtle cake topper niche?: 20 brands and 53 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in ninja turtle cake topper?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 2.3%.
When does demand for ninja turtle cake topper peak?: Demand peaks in Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the ninja turtle cake topper niche?: Listings span $5.22–$26.46; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.