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Ninja Turtle Blanket

Fail

Demand is soft, at -22.9% this quarter, so Ninja Turtle Blanket is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$97K/yr120K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
42%top-5 click share · 9 brands · 16 sellers

Flapen Score

Ninja Turtle Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Ninja Turtle Blanket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Turtle Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Ninja Turtle Blanket 120K times last year and spent an estimated $97K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
2.6%
Market size, estimated
$97Ka year
Peak month
December3.6× the quietest month
Top search term
ninja turtle blanket29K searches a year

02 · Price

A sale here is worth $30.81.

Listings sell for $30.81 on average, from $14.27 to $63.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.81 that is $0 to $3K a year per listing.

Average price
$30.81inside the $15 to $100 sweet spot
Price range
$14.27–$63.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #430 within Kids' Bedding. It carries 3,565 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#430in Kids' Bedding
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,565per listing
Listings tracked
35

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ninja Turtle Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

4%

  • Brand 152%
  • Brand 220%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Ninja Turtle Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Ninja Turtle Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja turtle blanket29K/yr
  • tmnt blanket15K/yr
  • ninja turtle bedding13K/yr
  • ninja turtles blanket13K/yr
  • tmnt bedding7K/yr
  • teenage mutant ninja turtles blanket10K/yr
  • ninja turtles bedding7K/yr
  • ninja turtle sheets4K/yr
  • teenage mutant ninja turtles bedding4K/yr
  • ninja turtle blankets for boys6K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Turtle Blanket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Thickness”
1.9%of orders come back
“Basic material and not really thick”
A buyer, on “Thickness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ninja Turtle Blanket questions

Answered from the same tracked data.