ninja turtle blanket
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.81avg listing price — sweet spot $15–$100
Price range
Great$14.27–$63.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,565.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 120K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ninja turtle blanket is a $97K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ninja turtle blanket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $92K–$123K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #430
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 13.4%
- Avg brand age
- 40 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
4%
- Jay Franco52%
- Northwest20%
- TEENAGE MUTANT NINJA10%
- LOGOVISION6%
- Characters Wholesale Outlet inc5%
- COCO BRANDS3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.6×
Top ninja turtle blanket search terms
- ninja turtle blanket29K/yr
- tmnt blanket15K/yr
- ninja turtle bedding13K/yr
- ninja turtles blanket13K/yr
- tmnt bedding7K/yr
- teenage mutant ninja turtles blanket10K/yr
- ninja turtles bedding7K/yr
- ninja turtle sheets4K/yr
- teenage mutant ninja turtles bedding4K/yr
- ninja turtle blankets for boys6K/yr
Top ninja turtle blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Northwest Teenage Mutant Ninja Turtles Micro Raschel Throw Blanket 46 x 60 Cowabunga Dudes
Northwest$22.264.7★2,151 rev
Jay Franco Nickelodeon Teenage Mutant Ninja Turtles Green Bricks 5 Piece Twin Bed Set - Includes Reversible Comforter & Sheet Set Bedding - Super Soft Fade Resistant Microfiber
Jay Franco$55.494.8★9,117 rev
Jay Franco Nickelodeon Teenage Mutant Ninja Turtles Ready to Roll 5 Piece Twin Bed Set - Includes Reversible Comforter & Sheet Set Bedding - Super Soft Fade Resistant Microfiber
Jay Franco$60.544.8★38,487 rev
Teenage Mutant Ninja Turtles Musical Warm Plush Throw Blanket - Extra Cozy and Comfy for Your Toddler Blue
TEENAGE MUTANT NINJA$17.224.7★44 rev
TMNT Teenage Mutant Ninja Turtles Silky Soft Throw Blanket 40 x 50
Characters Wholesale Outlet inc$15.354.2★26 rev
Newest
by launch date
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - TMNT 40x50 - Travel Blanket
Jay Franco$16.89137 rev
TMNT Teenage Mutant Ninja Turtles Silky Soft Throw Blanket 40 x 50
Characters Wholesale Outlet inc$15.3526 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Teenage Mutant Ninja Turtles 40x50 - Travel Blanket
Jay Franco$20.93488 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Teenage Mutant Ninja Turtles 46x60 - Throw Blanket
Jay Franco$23.29488 rev
COCO BRANDS Harry Potter Blanket Hoodie - Bettlejuice Friday the 13th Tom and Jerry Ninja Turtles Gremlins Wearable Blanket Size One Size Black With Ninja Turtles and Brick Wall Print
COCO BRANDS$38.7737 rev
Trending
90-day click momentum
Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids
Nickelodeon$22.864.6★
COCO BRANDS Harry Potter Blanket Hoodie - Bettlejuice Friday the 13th Tom and Jerry Ninja Turtles Gremlins Wearable Blanket Size One Size Black With Ninja Turtles and Brick Wall Print
COCO BRANDS$38.774.5★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - TMNT 40x50 - Travel Blanket
Jay Franco$16.894.1★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Teenage Mutant Ninja Turtles 40x50 - Travel Blanket
Jay Franco$20.934.8★
TEENAGE MUTANT NINJA Turtles Boys Wearable Hooded Blanket | Green All Over Print Fleece Hoodie | Pullover Cartoon Loungewear
TEENAGE MUTANT NINJA$41.174.8★
What buyers say about ninja turtle blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Nice and soft blanket”
“Perfect size”
“Just as advertised”
“Good thick fleece material”
“Very comfortable”
“Good design and good size”
“Blanket is lightweight and very comfortable”
“Great gift for ninja turtle lovers”
“thickness”
What buyers complain about
“Basic material and not really thick”
“Garbage”
“A little pricey”
“Small Full size Comforter”
“But the blanket inside keeps sliding down”
“first wash and the fabric has several tears in it, I wash it with care”
Top return reasons
Common questions
- Is ninja turtle blanket profitable to sell on Amazon United States?
- The niche generates $97K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the ninja turtle blanket niche?
- 9 brands and 16 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in ninja turtle blanket?
- Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 1.9%.
- When does demand for ninja turtle blanket peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the ninja turtle blanket niche?
- Listings span $14.27–$63.18; the average listing price is $30.81 (sweet spot $15–$100). The average incumbent carries 3,565 reviews — the moat a new listing must climb.