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Ninja Stainless Steel Cookware Set

Fail

The top 5 products take 100% of clicks, so Ninja Stainless Steel Cookware Set is a Fail.

Flapen Score
19
19 / 100
Ranks 11,159 of 11,240 Home & Kitchen niches · −30 vs the category median of 49
Market size
$16K/yr21K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 16 sellers

Flapen Score

Ninja Stainless Steel Cookware Set against its category

The dotted line is the Home & Kitchen average. Past it, Ninja Stainless Steel Cookware Set is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Stainless Steel Cookware Set market on Amazon at a glance

Shoppers on Amazon United States searched for Ninja Stainless Steel Cookware Set 21K times last year and spent an estimated $16K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
0.4%
Market size, estimated
$16Ka year
Peak month
November2.2× the quietest month
Top search term
ninja everclad11K searches a year

02 · Price

A sale here is worth $187.87.

Listings sell for $187.87 on average, from $52.74 to $285.63. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $187.87 that is $0 to $19K a year per listing.

Average price
$187.87above the $15 to $100 sweet spot
Price range
$52.74–$285.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #171 within Cookware Sets. It carries 4,511 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#171in Cookware Sets
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,511per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Ninja Stainless Steel Cookware Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 29%

Demand

Ninja Stainless Steel Cookware Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Ninja Stainless Steel Cookware Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja everclad11K/yr
  • ninja stainless steel3K/yr
  • ninja stainless steel cookware set8K/yr
  • ninja everclad 12 piece stainless steel cookware set305/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Stainless Steel Cookware Set

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Adhesion/Stickiness”
2.4%of orders come back
“Sticking”
A buyer, on “Adhesion/Stickiness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ninja Stainless Steel Cookware Set questions

Answered from the same tracked data.