Nightstand

Shoppers searched for this 60.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28.4M a year.

Searches, last 12 months

60.8M

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

0.8%

Market size, estimated

$28.4Ma year

Peak month

January1.4× the quietest month

Top search term

night stand13.0M searches a year

Listings sell for $59.93 on average, from $16.71 to $239.53. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 3,000 to 4,000 of them. At $59.93 that is $180K to $240K a year per listing.

Average price

$59.93inside the $15 to $100 sweet spot

Price range

$16.71–$239.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

3,000–4,000

Revenue per listing a year

$180K–$240K

Returns

2.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #268 within Nightstands. It carries 3,057 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

91%

Out of stock, average day

1.6%

Average rank

#268in Nightstands

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,057per listing

Listings tracked

114

24 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

23Amazon's first-year sales bar

Average brand age

34 months