Is nightmare before christmas blanket profitable to sell on Amazon United States?

The niche generates $65K/yr across 29 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (36/100).

How competitive is the nightmare before christmas blanket niche?

11 brands and 30 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in nightmare before christmas blanket?

Top complaints mined from reviews: Size-Overall, Durability, Stitch/Finish/Polish. The return rate is 8.0% — above our launch gate.

When does demand for nightmare before christmas blanket peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 14.6× the quietest.

What does it cost to enter the nightmare before christmas blanket niche?

Listings span $15.77–$52.21; the average listing price is $27.70 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.

nightmare before christmas blanket

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Incredible$27.70

avg listing price — sweet spot $15–$100

Price range

Incredible$15.77–$52.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great424.52

avg incumbent reviews — the moat a new listing must climb

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$65K

$65K/yr · 254K searches

Returns

Bad8.0%

return rate — above 5% kills the launch gate

Growth

Bad-24.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, nightmare before christmas blanket is a $65K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

nightmare before christmas blanket market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $166K–$222K; units × avg price
Conversion rate: 0.9%
Avg BSR: #2,493
Page quality: 0%
Prime: 97%
Sponsored: 72%
Out of stock: 22.9%
Avg brand age: 37 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

40%

Top 20: 92%

Open market

Jay Franco32%
Disney28%
Ankeyoo13%
Get Trend10%
Northwest10%
Pycat2%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.6×

Open Trend

Top nightmare before christmas blanket search terms

nightmare before christmas blanket149K/yr -26.0%1.4% conv.
jack skellington blanket37K/yr -24.5%1.5% conv.
nightmare before christmas throw blanket15K/yr +0.7%0.9% conv.
jack and sally blanket11K/yr -45.4%1.6% conv.
nightmare before christmas blankets9K/yr -33.8%0.0% conv.
the nightmare before christmas blanket8K/yr -16.2%1.0% conv.
jack skeleton blanket5K/yr -14.8%1.8% conv.
nightmare before christmas throw7K/yr -27.3%1.0% conv.
tim burton blanket5K/yr -17.9%0.0% conv.
night before christmas blanket4K/yr -1.5%0.8% conv.

All search terms

Top nightmare before christmas blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Nightmare Before Christmas 40x50 - Travel Blanket

Jay Franco$18.764.5★196 rev

Jay Franco Disney Nightmare Before Christmas Blanket - Measures 62 x 90 inches Kids Bedding Features Jack Skellington - Fade Resistant Super Soft Fleece

Jay Franco$26.854.8★1,826 rev

Ankeyoo Nightmare Christmas Ultra Soft Throw Blanket 60x80 inch Flannel Fleece All Season Light Weight Living Room/Bedroom Warm Blanket

Ankeyoo$49.774.7★113 rev

Disney The Nightmare Before Christmas Blanket Throw ~ Jack Skellington & Zero

Disney$20.624.7★1,418 rev

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Nightmare Before Christmas 40x50 - Travel Blanket

Jay Franco$15.774.3★96 rev

Newest

by launch date

Nightmare Before Christmas Blanket Set - Bundle with Soft Jack Skellington Throw Plus Decals More for Kids Adults Teens | Cozy Nightmare Before Christmas Throw Blanket 46 x 60

The Nightmare Before Christmas$25.790 rev

3mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Nightmare Before Christmas 40x50 - Travel Blanket

Jay Franco$15.7796 rev

7mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Nightmare Before Christmas 46x60 - Throw Blanket

Jay Franco$19.7596 rev

7mo ago

Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Nightmare Before Christmas 40x50 - Travel Blanket

Jay Franco$18.76196 rev

9mo ago

Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Nightmare Before Christmas 46x60 - Throw Blanket

Jay Franco$24.28196 rev

9mo ago

What buyers say about nightmare before christmas blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel25%

“The material is SUPER SOFT”

Gifting Purpose16%

“Such a fun gift”

Comfort-Overall8%

“comfortable”

Quality-Overall7%

“its well made”

Size-Overall6%

“Great fit”

Value For Money5%

“The price is fair”

Warmth5%

“cozy for year round use”

Advertised Vs Actual Product5%

“As described”

Print Quality3%

“quality print”

Weight Light2%

“not heavy”

What buyers complain about

Size-Overall36%

“Poor fit”

Durability12%

“literally same day started to fray on some seams”

Stitch/Finish/Polish7%

“Seams are trash”

Quality-Overall6%

“not well made”

Material Quality3%

“The material was very cheap”

Gap/Hole3%

“Holes in it”

Warmth3%

“It's very hot”

Advertised Vs Actual Product3%

“This was nothing like the picture”

Thickness2%

“Thin and not the best quality”

Feet Fit1%

“big toe almost hanging over”

Top return reasons

Size-Overall54%

Length17%

Gap/Hole6%

Material Quality3%

Advertised Vs Actual Product3%

Sleeve Fit2%

Shoulder Fit2%

Stitch/Finish/Polish2%

Arm Fit2%