- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $331K/yr433K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 52%top-5 click share · 6 brands · 133 sellers
Flapen Score
Nextmug against its category
The dotted line is the Home & Kitchen average. Past it, Nextmug is stronger. Inside it, weaker.
Market
The Nextmug market on Amazon at a glance
Shoppers on Amazon United States searched for Nextmug 433K times last year and spent an estimated $331K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $331K a year.
- Searches, last 12 months
- 433K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $331Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- nextmug89K searches a year
02 · Price
A sale here is worth $54.23.
Listings sell for $54.23 on average, from $11.30 to $134.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $54.23 that is $14K to $27K a year per listing.
- Average price
- $54.23inside the $15 to $100 sweet spot
- Price range
- $11.30–$134.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $14K–$27K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #248 within Coffee, Tea & Espresso. It carries 3,246 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #248in Coffee, Tea & Espresso
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 3,246per listing
- Listings tracked
- 32
04 · Newcomers
11 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Nextmug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hydro Flask Coffee Mug Insulated Stainless Steel Non Spill Leak Resistant Travel Mug 12 Oz Agave Green
- Price
- $22.99
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 1y ago

Nextmug - Temperature-Controlled Self-Heating Coffee Mug
- Price
- $95.35
- Rating
- 4.2/5
- Reviews
- 7,043
- Age
- 4y ago

Hydro Flask Coffee Mug Insulated Stainless Steel Non Spill Leak Resistant Travel Mug 12 Oz Tonal Black
- Price
- $25.48
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 7mo ago

Hydro Flask Coffee Mug Insulated Stainless Steel Non Spill Leak Resistant Travel Mug 12 Oz Birch Gray
- Price
- $23.52
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 1y ago

Nextmug - Temperature-Controlled Self-Heating Coffee Mug
- Price
- $97.48
- Rating
- 4.2/5
- Reviews
- 7,043
- Age
- 4y ago
Trending
estimated 90-day click momentum
Hydro Flask Travel Coffee Cup Insulated Stainless Steel Non-Spill Leak Proof To-Go Tumbler 20 Oz Harbor Blue
- Price
- $25.66
- Rating
- 3.9/5
- Reviews
- 258
- Age
- 6mo ago

Hydro Flask All Around Tumbler Press-In Lid Insulated Travel Mug Stainless Steel Coffee Cup 16 Oz Cloud Pink
- Price
- $23.01
- Rating
- 4.4/5
- Reviews
- 3,396
- Age
- 6mo ago

Hydro Flask Coffee Mug Insulated Stainless Steel Non Spill Leak Resistant Travel Mug 12 Oz Tonal Black
- Price
- $25.48
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 7mo ago

Hydro Flask Coffee Mug Insulated Stainless Steel Non Spill Leak Resistant Travel Mug 12 Oz Harbor Blue
- Price
- $25.74
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 6mo ago

Nextmug Go - Temperature-Controlled Self-Heating Travel Mug
- Price
- $125.19
- Rating
- 4.3/5
- Reviews
- 582
- Age
- 10mo ago
Newest
by launch date
Hydro Flask All Around Tumbler Press-In Lid Insulated Travel Mug Stainless Steel Coffee Cup 16 Oz Cloud Pink
- Price
- $23.01
- Rating
- 4.4/5
- Reviews
- 3,396
- Age
- 6mo ago

Hydro Flask Travel Coffee Cup Insulated Stainless Steel Non-Spill Leak Proof To-Go Tumbler 20 Oz Harbor Blue
- Price
- $25.66
- Rating
- 3.9/5
- Reviews
- 258
- Age
- 6mo ago

Hydro Flask Coffee Mug Insulated Stainless Steel Non Spill Leak Resistant Travel Mug 24 Oz Tonal Black
- Price
- $31.98
- Rating
- 4.5/5
- Reviews
- 884
- Age
- 6mo ago

Hydro Flask Coffee Mug Insulated Stainless Steel Non Spill Leak Resistant Travel Mug 12 Oz Harbor Blue
- Price
- $25.74
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 6mo ago

Hydro Flask Coffee Mug Insulated Stainless Steel Non Spill Leak Resistant Travel Mug 12 Oz Tonal Black
- Price
- $25.48
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
133
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 87%
Open market
0%
- Hydro Flask63%
- Nextmug by Nextboom33%
- Owala1%
- ALOUFEA1%
- Ember1%
- Kepwam1%
Demand
Nextmug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Nextmug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nextmug89K/yr
- hydroflask mug50K/yr
- hydro flask coffee mug48K/yr
- hydro flask mug28K/yr
- hydroflask coffee mugs28K/yr
- next mug24K/yr
- hydroflask coffee mug15K/yr
- hydroflask coffee travel mug18K/yr
- hydro mug8K/yr
- coffee mug that stays hot10K/yr
Reviews and returns
What reviews say buyers love and hate about Nextmug
We read the reviews and the return reasons for every product selling here.
“Quit charging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nextmug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









