newspaper frame
Worth a lookShows a sweet-spot price point ($27.65 avg), but a deep review moat (5,654 avg reviews) keeps it on the watch list.
Avg price
Incredible$27.65avg listing price — sweet spot $15–$100
Price range
Great$8.72–$60.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Market size
Good$298K$298K/yr · 170K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad5,654.41avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, newspaper frame is a $298K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Jun. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
newspaper frame market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $346K–$415K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #790
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 7.0%
- Avg brand age
- 45 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
14
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
12%
- Americanflat38%
- upsimples26%
- LaVie Home8%
- DoubleFill7%
- bailnyosa5%
- JupDec5%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.0% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 2.3×
Top newspaper frame search terms
- newspaper frame99K/yr
- newspaper frames13K/yr
- 11x22 frame13K/yr
- news paper frames for wall7K/yr
- 11x22 newspaper frame7K/yr
- newspaper preservation frame3K/yr
- frame for newspaper front page4K/yr
- frame for newspaper3K/yr
- newspaper frame with mat5K/yr
- newspaper display frame5K/yr
Top newspaper frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 11x22 newspaper frame Display Pictures 10x20 with Mat or 11x22 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$19.444.5★41,299 rev
Americanflat 11x22 Newspaper Frame with Polished Plexiglass - Set of 2 - Display for Assorted Media Articles - Signature Collection - Modern Picture Frame for Wall Display - Black
Americanflat$28.814.5★326 rev
Americanflat 11x22 Picture Frame - Slim Molding - Black
Americanflat$18.294.6★13,107 rev
Americanflat 11x22 Newspaper Frame with Polished Plexiglass - Display for Assorted Media Articles - Signature Collection - Modern Picture Frame for Wall Display - Black
Americanflat$19.464.5★2,164 rev
DoubleFill 3 Pcs 11x22 in Newspaper Frame with Mat Assorted Media Article Cover Frame with Hanging Hardware 14x24 in Newspaper Display Poster Frame for Wall Decoration (Black Mat)
DoubleFill$44.684.4★131 rev
Newest
by launch date
JupDec 11 22 Up to 13 24 Newspaper Frame Premium Wood Display Case with Acrylic Panel Wall Mount or Tabletop Stand Perfect for Home & Office Decor Ideal Gift for Collector 1 Pack White
JupDec$27.382,173 rev
JupDec 11 22 Up to 13 24 Newspaper Frame Premium Wood Display Case with Acrylic Panel Wall Mount or Tabletop Stand Perfect for Home & Office Decor Ideal Gift for Collector 1 Pack Black
JupDec$28.49728 rev
upsimples 11x22 newspaper frame Display Pictures 10x20 with Mat or 11x22 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$19.4441,299 rev
Veleclo 11x22 Picture Frame for Wall Display 11x22 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 22 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$17.431,411 rev
bailnyosa 14x 24 inch Newspaper Frame with Mat Holds 11 x 22 inch Media or 14x 24 without Matting News Paper Frames For Wall Black Mat(1 Black)
bailnyosa$37.8515 rev
Trending
90-day click momentum
Hongkee 11x22 Newspaper Frame 2 Packs Real Glass and Grey Wood Frame Display Panoramic 11 x 22 Magazine Frames - Horizontal or Vertical Wall Mounting
Hongkee$23.654.7★
Americanflat 11x22 Deep Picture Frame - Black
Americanflat$15.784.4★
11x22 Newspaper Frame for News Paper Front Page&Display Picture Black 1 PCS
Fxojyvo$19.324.3★
JupDec 11 22 Up to 13 24 Newspaper Frame Premium Wood Display Case with Acrylic Panel Wall Mount or Tabletop Stand Perfect for Home & Office Decor Ideal Gift for Collector 1 Pack White
JupDec$27.384.6★
Americanflat 11x22 Picture Frame - Engineered Wood - Dark Oak
Americanflat$19.554.5★
What buyers say about newspaper frame
What buyers praise and complain about, mined from review topics.What buyers love
“Great frame for a great price”
“They are solidly made”
“Perfect fit”
“Great value”
“As advertised”
“are pretty sturdy”
“easy to work with”
“The plastic/glass is crystal clear”
“Item was easy to assemble and hang”
“Lightweight”
What buyers complain about
“Small frame”
“It's smaller than expected”
“cheaply made, breaks easily- spend a little more for higher quality”
“its cheap flimsy plastic”
“Very flimsy and not well made”
“Arrived with cracks it the plastic that covers the photo”
“I knew these were cheap”
“Arrived with scratches”
“it immediately broke”
“Couldnt even use”
Top return reasons
Common questions
- Is newspaper frame profitable to sell on Amazon United States?
- The niche generates $298K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the newspaper frame niche?
- 10 brands and 14 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in newspaper frame?
- Top complaints mined from reviews: Frame Quality, Size-Overall, Quality-Overall. The return rate is 2.3%.
- When does demand for newspaper frame peak?
- Demand peaks in Feb–Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the newspaper frame niche?
- Listings span $8.72–$60.00; the average listing price is $27.65 (sweet spot $15–$100). The average incumbent carries 5,654 reviews — the moat a new listing must climb.