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Newspaper Frame

Maybe

Products sell for $27.65 on average, inside the sweet spot. But the average product has 5,654 reviews to catch up to, so Newspaper Frame is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$298K/yr170K searches / yr
90-day growth
+26.0%search demand this quarter
Competition
57%top-5 click share · 10 brands · 14 sellers

Flapen Score

Newspaper Frame against its category

The dotted line is the Home & Kitchen average. Past it, Newspaper Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newspaper Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Newspaper Frame 170K times last year and spent an estimated $298K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+26.0%
Conversion, latest week
6.4%
Market size, estimated
$298Ka year
Peak month
February2.3× the quietest month
Top search term
newspaper frame99K searches a year

02 · Price

A sale here is worth $27.65.

Listings sell for $27.65 on average, from $8.72 to $60.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $27.65 that is $7K to $14K a year per listing.

Average price
$27.65inside the $15 to $100 sweet spot
Price range
$8.72–$60.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #790 within Picture Frames. It carries 5,654 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#790in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,654per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Newspaper Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

12%

  • Brand 138%
  • Brand 226%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Newspaper Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Newspaper Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • newspaper frame99K/yr
  • newspaper frames13K/yr
  • 11x22 frame13K/yr
  • news paper frames for wall7K/yr
  • 11x22 newspaper frame7K/yr
  • newspaper preservation frame3K/yr
  • frame for newspaper front page4K/yr
  • frame for newspaper3K/yr
  • newspaper frame with mat5K/yr
  • newspaper display frame5K/yr

Reviews and returns

What reviews say buyers love and hate about Newspaper Frame

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Frame Quality”
26%of negative reviews mention “Frame Quality”
2.3%of orders come back
“Small frame”
A buyer, on “Frame Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Newspaper Frame questions

Answered from the same tracked data.