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New Years Tablecloth

Fail

Demand is soft, at -73.6% this quarter, so New Years Tablecloth is a Fail.

Flapen Score
20
20 / 100
Ranks 11,144 of 11,240 Home & Kitchen niches · −29 vs the category median of 49
Market size
$30K/yr143K searches / yr
90-day growth
-73.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

New Years Tablecloth against its category

The dotted line is the Home & Kitchen average. Past it, New Years Tablecloth is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Years Tablecloth market on Amazon at a glance

Shoppers on Amazon United States searched for New Years Tablecloth 143K times last year and spent an estimated $30K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-73.6%
Conversion, latest week
3.2%
Market size, estimated
$30Ka year
Peak month
December329.7× the quietest month
Top search term
new years tablecloth43K searches a year

02 · Price

A sale here is worth $6.64.

Listings sell for $6.64 on average, from $5.92 to $7.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $6.64 that is $664 to $2K a year per listing.

Average price
$6.64under the $15 to $100 sweet spot
Price range
$5.92–$7.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$664–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #2,452 within Tablecovers. It carries 65 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
25.5%
Average rank
#2,452in Tablecovers
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
65per listing
Listings tracked
3

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top New Years Tablecloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 233%
  • Brand 323%

Demand

New Years Tablecloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Spike '26Prime Day '26OctNovDecJanFebMarAugSepOctNovDecJanFebMarMayJul

Peak months: Jan, Dec · busiest ÷ quietest = 329.7×

Search terms

Top New Years Tablecloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new years tablecloth43K/yr
  • happy new year tablecloth15K/yr
  • new year tablecloth24K/yr
  • new years eve tablecloth20K/yr
  • new year table cloth5K/yr
  • new years table cloth10K/yr
  • new years table cloths7K/yr
  • new year table cover4K/yr
  • manteles de ao nuevo5K/yr
  • nye tablecloth8K/yr

Reviews and returns

What reviews say buyers love and hate about New Years Tablecloth

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Durability”
2.2%of orders come back
“held up great”
A buyer, on “Durability”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common New Years Tablecloth questions

Answered from the same tracked data.