New Years Hats

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $515K a year.

Searches, last 12 months

340K

Growth, 90 days vs prior 90

-54.8%

Conversion, latest week

4.9%

Market size, estimated

$515Ka year

Peak month

December558.2× the quietest month

Top search term

new years eve hats79K searches a year

Listings sell for $30.65 on average, from $8.05 to $144.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $30.65 that is $0 to $3K a year per listing.

Average price

$30.65inside the $15 to $100 sweet spot

Price range

$8.05–$144.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #2,927 within Headwear. It carries 48 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

91%

Out of stock, average day

23.7%

Average rank

#2,927in Headwear

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

48per listing

Listings tracked

11

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months