Is new years eve party supplies 2025 profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 48 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the new years eve party supplies 2025 niche?

34 brands and 41 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in new years eve party supplies 2025?

Top complaints mined from reviews: Durability, Quality-Overall, Adhesion/Stickiness. The return rate is 4.2%.

When does demand for new years eve party supplies 2025 peak?

Demand peaks in Jan–Dec; the busiest month runs 319.9× the quietest.

What does it cost to enter the new years eve party supplies 2025 niche?

Listings span $4.00–$144.12; the average listing price is $16.30 (sweet spot $15–$100). The average incumbent carries 2,695 reviews — the moat a new listing must climb.

new years eve party supplies 2025

Worth a look

Shows a $1.6M/yr market, but soft demand (-35.6% this quarter) keeps it on the watch list.

Market size

Great$1.6M

$1.6M/yr · 5.1M searches

Competition

Great36%

top-5 click share — an open shelf

Avg price

Great$16.30

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good$4.00–$144.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,695.38

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-35.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, new years eve party supplies 2025 is a $1.6M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

new years eve party supplies 2025 market data

Units sold / yr: 200K–250K; avg 1,250–1,500/product
Revenue / yr: $3.3M–$4.1M; units × avg price
Conversion rate: 1.9%
Avg BSR: #2,674
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 19.0%
Avg brand age: 31 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

36%

Top 20: 77%

Open market

34%

FECEDY20%
Famoby16%
YAXINRUI10%
Atonofun7%
BinaryABC7%
Fighting to Achieve6%

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -35.6% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 319.9×

Open Trend

What buyers say about new years eve party supplies 2025

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent quality”

Value For Money9%

“Good for the Price”

Advertised Vs Actual Product8%

“just as advertised”

Color7%

“Colors are vibrant”

Size-Overall7%

“Perfect fit”

Fun/Entertainment Experience5%

“fun items”

Ease Of Use4%

“Easy to use”

Brightness/Shine/Glow4%

“Perfect addition to glow party”

Assembly/Installation4%

“Easy to assemble”

Durability3%

“Held up well”

What buyers complain about

Durability14%

“breaks easily”

Quality-Overall11%

“Bad Quality”

Adhesion/Stickiness9%

“Not sticky enough”

Strength9%

“Not very strong”

Size-Overall8%

“Too small”

Advertised Vs Actual Product5%

“misleading”

Ease Of Use4%

“it took some effort”

Color3%

“Also, the color of the gold stars is way off from the other gold,”

Brightness/Shine/Glow3%

“not sparkly”

Inflation/Deflation3%

“But the small balloons are impossible to inflate”

Top return reasons

Size-Overall25%

Value For Money15%

Color15%

Advertised Vs Actual Product9%

Quality-Overall8%

Material Quality5%

Defective Material/Parts3%

Thin3%

Adhesion/Stickiness3%

Functionality-Overall2%

Common questions

Is new years eve party supplies 2025 profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 48 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the new years eve party supplies 2025 niche?: 34 brands and 41 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in new years eve party supplies 2025?: Top complaints mined from reviews: Durability, Quality-Overall, Adhesion/Stickiness. The return rate is 4.2%.
When does demand for new years eve party supplies 2025 peak?: Demand peaks in Jan–Dec; the busiest month runs 319.9× the quietest.
What does it cost to enter the new years eve party supplies 2025 niche?: Listings span $4.00–$144.12; the average listing price is $16.30 (sweet spot $15–$100). The average incumbent carries 2,695 reviews — the moat a new listing must climb.

new years eve party supplies 2025

new years eve party supplies 2025 market data

Competition & brand share

Demand & seasonality

Top new years eve party supplies 2025 search terms

Top new years eve party supplies 2025 products on Amazon

Top sellers

Newest

Trending

What buyers say about new years eve party supplies 2025

What buyers love

What buyers complain about

Top return reasons

Common questions

new years eve party supplies 2025

new years eve party supplies 2025 market data

Competition & brand share

Demand & seasonality

Top new years eve party supplies 2025 search terms

Top new years eve party supplies 2025 products on Amazon

Top sellers

Newest

Trending

What buyers say about new years eve party supplies 2025

What buyers love

What buyers complain about

Top return reasons

Common questions

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