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new years eve party supplies 2023

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 10Conversion 2Competition 0Returns 25Price range 61Avg price 59Brand share 0Review moat 75Quality gap 24

Review moat

Good519.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.33–$31.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.13

avg listing price — sweet spot $15–$100

Returns

Bad5.0%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

Market size

Bad$12K

$12K/yr · 682K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, new years eve party supplies 2023 is a $12K/yr Amazon United States market (682K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 17/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

new years eve party supplies 2023 market data

Units sold / yr
13K–15K
avg 100–250/product
Revenue / yr
$164K–$197K
units × avg price
Conversion rate
0.1%
Avg BSR
#1,940
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
19.2%
Avg brand age
35 months
Avg seller age
206 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • YAXINRUI61%
  • Atonofun13%
  • BinaryABC13%
  • FECEDY7%
  • Famoby7%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -29.4% search growth over the last 90 days.
1.0M600KHoliday '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 521.5×

Top new years eve party supplies 2023 search terms

  • new year149K/yr
  • new years300K/yr
  • new years eve233K/yr
All search terms

Top new years eve party supplies 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$2K30%$3K45%$5K60%$7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about new years eve party supplies 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Assembly/Installation15%

“All easy to install”

Advertised Vs Actual Product14%

“Exactly as described”

Value For Money14%

“Great price for so many items”

Material Quality8%

“The material is lightweight”

Ease Of Use7%

“Easy to use”

Size-Overall5%

“They fit well”

Color5%

“The colors are so rich and vibrant, these remind me of the party decor my parents used to bring back home when they'd go to Vegas for New Years”

Durability3%

“durable enough for hanging indoors without tearing easily”

Design-Overall3%

“The design is simple yet eye-catching, and the lettering in English looks clean and well-made”

What buyers complain about

Assembly/Installation50%

“a little tricky to put together”

Top return reasons

Color30%
Size-Overall22%
Quality-Overall15%
Value For Money13%
Defective Material/Parts6%
Advertised Vs Actual Product5%
Material Quality4%
Product Condition2%
Strength2%

Common questions

Is new years eve party supplies 2023 profitable to sell on Amazon United States?
The niche generates $12K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (17/100).
How competitive is the new years eve party supplies 2023 niche?
5 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in new years eve party supplies 2023?
Top complaints mined from reviews: Assembly/Installation. The return rate is 5.0% — above our launch gate.
When does demand for new years eve party supplies 2023 peak?
Demand peaks in Jan–Dec; the busiest month runs 521.5× the quietest.
What does it cost to enter the new years eve party supplies 2023 niche?
Listings span $4.33–$31.57; the average listing price is $13.13 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.