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54

new years confetti

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($3.99–$9.05) keeps it on the watch list.

Market size 7Growth 77Conversion 85Competition 76Returns 95Price range 0Avg price 19Brand share 62Review moat 71Quality gap 16

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+64.9%

90-day search growth — must beat 0% to launch

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good648.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Bad$6.68

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$26K

$26K/yr · 41K searches

Price range

Bad$3.99–$9.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, new years confetti is a $26K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–May–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

new years confetti market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$20K–$27K
units × avg price
Conversion rate
9.6%
Avg BSR
#495
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
15.6%
Avg brand age
34 months
Avg seller age
198 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

21

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

25%

  • Gybeizhu20%
  • KatchOn16%
  • Vilnadu13%
  • MARFOREVER11%
  • KALOR9%
  • Alynta7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.9% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Dec · busiest ÷ quietest = 36.4×

Top new years confetti search terms

  • 2026 confetti12K/yr
  • new years eve confetti5K/yr
  • new years confetti12K/yr
  • happy new year confetti4K/yr
  • new year confetti6K/yr
  • nye confetti3K/yr
All search terms

Top new years confetti products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about new years confetti

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The confetti was really good quality”

Advertised Vs Actual Product22%

“As advertised”

Value For Money12%

“offering great value for the price”

Color11%

“The colors were accurate to what is pictured”

Size-Overall8%

“perfect size”

Brightness/Shine/Glow6%

“They shine when the light catches them”

Correct Contents4%

“Very cute and quantity was plentiful”

Design-Overall4%

“Cute decor”

Fun/Entertainment Experience2%

“Everyone loves confetti, its fun”

Assembly/Installation1%

“They are easy to set up and nice decor”

What buyers complain about

Size-Overall44%

“The individual pieces were larger than I expected”

Value For Money31%

“Poorly made waste of money”

Top return reasons

Size-Overall32%
Color30%
Value For Money14%
Advertised Vs Actual Product11%
Functionality-Overall2%
Ease Of Use2%
Shape/Style1%
Display Colors1%
Quality-Overall1%
Leak-Proof1%

Common questions

Is new years confetti profitable to sell on Amazon United States?
The niche generates $26K/yr across 39 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is +64.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the new years confetti niche?
17 brands and 21 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in new years confetti?
Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.9%.
When does demand for new years confetti peak?
Demand peaks in Jan–May–Dec; the busiest month runs 36.4× the quietest.
What does it cost to enter the new years confetti niche?
Listings span $3.99–$9.05; the average listing price is $6.68 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.