Is new years balloons profitable to sell on Amazon United States?

The niche generates $52K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -47.0%. Flapen's verdict: Skip it (25/100).

How competitive is the new years balloons niche?

9 brands and 11 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in new years balloons?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Inflation/Deflation. The return rate is 4.5%.

When does demand for new years balloons peak?

Demand peaks in Jan–Dec; the busiest month runs 312.1× the quietest.

What does it cost to enter the new years balloons niche?

Listings span $5.32–$14.43; the average listing price is $8.33 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.

new years balloons

Skip it

Prices mostly outside the sweet spot ($5.32–$14.43) — this niche doesn't clear our bar today.

Review moat

Great407.64

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Avg price

Bad$8.33

avg listing price — sweet spot $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 550K searches

Growth

Bad-47.0%

90-day search growth — must beat 0% to launch

Price range

Bad$5.32–$14.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, new years balloons is a $52K/yr Amazon United States market (550K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 25/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

new years balloons market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $250K–$333K; units × avg price
Conversion rate: 1.1%
Avg BSR: #9,935
Page quality: 0%
Prime: 100%
Sponsored: 36%
Out of stock: 17.8%
Avg brand age: 29 months
Avg seller age: 246 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

17%

FECEDY30%
Famoby23%
IMISHM10%
KUULBELA7%
Realspring7%
KIPETTO7%
Open — no brand owns it (3 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -47.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 312.1×

Open Trend

What buyers say about new years balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“The quality was very sturdy”

Size-Overall12%

“Perfect size”

Color11%

“Colors are vibrant”

Durability10%

“Easy to use and very durable”

Value For Money9%

“Good for the Price”

Advertised Vs Actual Product6%

“Just as advertised”

Inflation/Deflation4%

“They are easy to blow up”

Design-Overall3%

“Nice decorations for New Years Eve party”

Recycle/Reuse3%

“Absolutely perfect for our space and photo backdrop—plus, the best part is it's reusable”

Baking2%

“It was a nice bake”

What buyers complain about

Size-Overall19%

“Smaller than anticipated”

Advertised Vs Actual Product15%

“Not as shown”

Inflation/Deflation13%

“only one of them popped while inflating”

Color13%

“Colors not dark enough”

Quality-Overall13%

“Very bad quality”

Material Quality6%

“The material wasn't the best”

Brightness/Shine/Glow3%

“its not shiny like it appears in the photos”

Top return reasons

Size-Overall28%

Value For Money23%

Color16%

Advertised Vs Actual Product7%

Quality-Overall5%

Material Quality4%

Inflation/Deflation4%

Functionality-Overall2%

Thin2%

Defective Material/Parts1%

Common questions

Is new years balloons profitable to sell on Amazon United States?: The niche generates $52K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -47.0%. Flapen's verdict: Skip it (25/100).
How competitive is the new years balloons niche?: 9 brands and 11 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in new years balloons?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Inflation/Deflation. The return rate is 4.5%.
When does demand for new years balloons peak?: Demand peaks in Jan–Dec; the busiest month runs 312.1× the quietest.
What does it cost to enter the new years balloons niche?: Listings span $5.32–$14.43; the average listing price is $8.33 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.

new years balloons

new years balloons market data

Competition & brand share

Demand & seasonality

Top new years balloons search terms

Top new years balloons products on Amazon

Top sellers

Newest

Trending

What buyers say about new years balloons

What buyers love

What buyers complain about

Top return reasons

Common questions

new years balloons

new years balloons market data

Competition & brand share

Demand & seasonality

Top new years balloons search terms

Top new years balloons products on Amazon

Top sellers

Newest

Trending

What buyers say about new years balloons

What buyers love

What buyers complain about

Top return reasons

Common questions

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