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New Orleans Gifts

Fail

Shoppers spend an estimated $26K a year here, so New Orleans Gifts is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$26K/yr72K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
51%top-5 click share · 23 brands · 196 sellers

Flapen Score

New Orleans Gifts against its category

The dotted line is the Home & Kitchen average. Past it, New Orleans Gifts is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Orleans Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for New Orleans Gifts 72K times last year and spent an estimated $26K. The top 5 brands take 60% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
1.9%
Market size, estimated
$26Ka year
Top search term
new orleans souvenirs33K searches a year

02 · Price

A sale here is worth $18.57.

Listings sell for $18.57 on average, from $4.96 to $39.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.57 that is $0 to $2K a year per listing.

Average price
$18.57inside the $15 to $100 sweet spot
Price range
$4.96–$39.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #5,282 within Candles. It carries 1,161 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
74%
Out of stock, average day
3.8%
Average rank
#5,282in Candles
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,161per listing
Listings tracked
34

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top New Orleans Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

196

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

51%

Top 20: 87%

Open market

35%

  • Brand 125%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

New Orleans Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top New Orleans Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new orleans souvenirs33K/yr
  • new orleans gifts27K/yr
  • orleans candles9K/yr
  • new orleans candle3K/yr

Reviews and returns

What reviews say buyers love and hate about New Orleans Gifts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
12%of negative reviews mention “Taste-Overall”
0.7%of orders come back
“No real taste to it”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common New Orleans Gifts questions

Answered from the same tracked data.