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New Job

Fail

Demand is soft, at -18.9% this quarter, so New Job is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$81K/yr173K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
54%top-5 click share · 23 brands · 28 sellers

Flapen Score

New Job against its category

The dotted line is the Home & Kitchen average. Past it, New Job is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Job market on Amazon at a glance

Shoppers on Amazon United States searched for New Job 173K times last year and spent an estimated $81K. The top 5 brands take 56% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
2.9%
Market size, estimated
$81Ka year
Peak month
May1.4× the quietest month
Top search term
new job gifts for men45K searches a year

02 · Price

A sale here is worth $15.86.

Listings sell for $15.86 on average, from $4.78 to $46.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.86 that is $0 to $2K a year per listing.

Average price
$15.86inside the $15 to $100 sweet spot
Price range
$4.78–$46.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,340 within Candles. It carries 1,362 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#2,340in Candles
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,362per listing
Listings tracked
24

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
24 months

Products

Top New Job products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

28

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

54%

Top 20: 93%

Open market

40%

  • Brand 132%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

New Job search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top New Job search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new job gifts for men45K/yr
  • new beginnings gift36K/yr
  • new job25K/yr
  • new beginnings27K/yr
  • congrats on new job38K/yr
  • congrats on your new job3K/yr

Reviews and returns

What reviews say buyers love and hate about New Job

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Gifting Purpose”
36%of negative reviews mention “Size-Overall”
1.6%of orders come back
“it's bigger than I thought”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common New Job questions

Answered from the same tracked data.