- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $81K/yr173K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 54%top-5 click share · 23 brands · 28 sellers
Flapen Score
New Job against its category
The dotted line is the Home & Kitchen average. Past it, New Job is stronger. Inside it, weaker.
Market
The New Job market on Amazon at a glance
Shoppers on Amazon United States searched for New Job 173K times last year and spent an estimated $81K. The top 5 brands take 56% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $81Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- new job gifts for men45K searches a year
02 · Price
A sale here is worth $15.86.
Listings sell for $15.86 on average, from $4.78 to $46.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.86 that is $0 to $2K a year per listing.
- Average price
- $15.86inside the $15 to $100 sweet spot
- Price range
- $4.78–$46.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,340 within Candles. It carries 1,362 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #2,340in Candles
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 1,362per listing
- Listings tracked
- 24
04 · Newcomers
7 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top New Job products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
28
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
54%
Top 20: 93%
Open market
40%
- Brand 132%
- Brand 28%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
New Job search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top New Job search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- new job gifts for men45K/yr
- new beginnings gift36K/yr
- new job25K/yr
- new beginnings27K/yr
- congrats on new job38K/yr
- congrats on your new job3K/yr
Reviews and returns
What reviews say buyers love and hate about New Job
We read the reviews and the return reasons for every product selling here.
“it's bigger than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common New Job questions
Answered from the same tracked data.









