New Jersey Devils
FailDemand is soft, at -64.5% this quarter, so New Jersey Devils is a Fail.
- Flapen Score
- 30 / 100Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 4930
- Market size
- $96K/yr201K searches / yr
- 90-day growth
- -64.5%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 16 sellers
Flapen Score
New Jersey Devils against its category
The dotted line is the Home & Kitchen average. Past it, New Jersey Devils is stronger. Inside it, weaker.
Market
The New Jersey Devils market on Amazon at a glance
Shoppers on Amazon United States searched for New Jersey Devils 201K times last year and spent an estimated $96K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- -64.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $96Ka year
- Peak month
- December12.4× the quietest month
- Top search term
- new jersey devils68K searches a year
02 · Price
A sale here is worth $31.79.
Listings sell for $31.79 on average, from $16.87 to $94.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.79 that is $0 to $3K a year per listing.
- Average price
- $31.79inside the $15 to $100 sweet spot
- Price range
- $16.87–$94.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,186 within Wearable Blankets. It carries 793 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 14.1%
- Average rank
- #1,186in Wearable Blankets
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 793per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top New Jersey Devils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Snuggie New Jersey Devils The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
- Price
- $39.98
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 9mo ago

Major League Socks - Hockey Socks for Men & Women NHL Team NEW JERSEY DEVILS - JACK HUGHES Merchandise Gift for Sports Enthusiasts on All Occasions Hockey Socks Adult - Size 7-13
- Price
- $22.84
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 3y ago

AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat New Jersey Devils Black (40742A-NJD)
- Price
- $24.08
- Rating
- 4.7/5
- Reviews
- 2,426
- Age
- 12y ago

AMERICAN NEEDLE New Jersey Devils Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Black (23020A-NJD-CRBK)
- Price
- $29.23
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 2y ago

NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (New Jersey Devils X-Large)
- Price
- $18.72
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 11mo ago
Trending
estimated 90-day click momentum
NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (New Jersey Devils X-Large)
- Price
- $18.72
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 11mo ago

Jack Hughes #13 New Jersey Devils Youth Boys (8-20) Home Premier Player Jersey - Red (US Alpha Small Medium Regular)
- Price
- $94.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (New Jersey Devils Large)
- Price
- $28.07
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 2y ago

Snuggie New Jersey Devils The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
- Price
- $39.98
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 9mo ago

Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (New Jersey Devils Medium)
- Price
- $28.28
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 2y ago
Newest
by launch date
NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size New Jersey Devils)
- Price
- $16.87
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 8mo ago

Snuggie New Jersey Devils The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
- Price
- $39.98
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 9mo ago

McFarlane Toys - Jack Hughes (New Jersey Devils) NHL 7in Posed Figure McFarlanes SportsPicks
- Price
- $37.00
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 9mo ago

NHL Kids Youth 4-20 Official Power Play Long Sleeve Team Jersey (US Numeric 14 16 New Jersey Devils - Red New Jersey Devils)
- Price
- $36.57
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 10mo ago

NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (New Jersey Devils X-Large)
- Price
- $18.72
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
16
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
5%
- Snuggie39%
- AMERICAN NEEDLE19%
- Major League Socks14%
- Calhoun10%
- Outerstuff8%
- Northwest5%
- Open — no brand owns it (2 brands, 5%)
Demand
New Jersey Devils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.4×
Search terms
Top New Jersey Devils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- new jersey devils68K/yr
- nj devils56K/yr
- nj devils merch26K/yr
- new jersey devils jersey10K/yr
- nj devils jersey13K/yr
- devils jersey10K/yr
- new jersey devils merch7K/yr
- devils hockey8K/yr
- nj devils apparel3K/yr
Reviews and returns
What reviews say buyers love and hate about New Jersey Devils
We read the reviews and the return reasons for every product selling here.
“Great Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common New Jersey Devils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









