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New Jersey Devils

Fail

Demand is soft, at -64.5% this quarter, so New Jersey Devils is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$96K/yr201K searches / yr
90-day growth
-64.5%search demand this quarter
Competition
77%top-5 click share · 8 brands · 16 sellers

Flapen Score

New Jersey Devils against its category

The dotted line is the Home & Kitchen average. Past it, New Jersey Devils is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Jersey Devils market on Amazon at a glance

Shoppers on Amazon United States searched for New Jersey Devils 201K times last year and spent an estimated $96K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-64.5%
Conversion, latest week
1.5%
Market size, estimated
$96Ka year
Peak month
December12.4× the quietest month
Top search term
new jersey devils68K searches a year

02 · Price

A sale here is worth $31.79.

Listings sell for $31.79 on average, from $16.87 to $94.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.79 that is $0 to $3K a year per listing.

Average price
$31.79inside the $15 to $100 sweet spot
Price range
$16.87–$94.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,186 within Wearable Blankets. It carries 793 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
14.1%
Average rank
#1,186in Wearable Blankets
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
793per listing
Listings tracked
14

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top New Jersey Devils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Brand 139%
  • Brand 219%
  • Brand 314%
  • Brand 410%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (2 brands, 5%)

Demand

New Jersey Devils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top New Jersey Devils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new jersey devils68K/yr
  • nj devils56K/yr
  • nj devils merch26K/yr
  • new jersey devils jersey10K/yr
  • nj devils jersey13K/yr
  • devils jersey10K/yr
  • new jersey devils merch7K/yr
  • devils hockey8K/yr
  • nj devils apparel3K/yr

Reviews and returns

What reviews say buyers love and hate about New Jersey Devils

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
3.6%of orders come back
“Great Quality”
A buyer, on “Quality-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common New Jersey Devils questions

Answered from the same tracked data.