new jersey devils
Skip itSoft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.79avg listing price — sweet spot $15–$100
Price range
Incredible$16.87–$94.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good792.71avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$96K$96K/yr · 201K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, new jersey devils is a $96K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
new jersey devils market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $95K–$127K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,186
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 14.1%
- Avg brand age
- 50 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
16
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
5%
- Snuggie39%
- AMERICAN NEEDLE19%
- Major League Socks14%
- Calhoun10%
- Outerstuff8%
- Northwest5%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -64.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.4×
Top new jersey devils search terms
- new jersey devils68K/yr
- nj devils56K/yr
- nj devils merch26K/yr
- new jersey devils jersey10K/yr
- nj devils jersey13K/yr
- devils jersey10K/yr
- new jersey devils merch7K/yr
- devils hockey8K/yr
- nj devils apparel3K/yr
Top new jersey devils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Snuggie New Jersey Devils The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
Snuggie$39.984.5★40 rev
Major League Socks - Hockey Socks for Men & Women NHL Team NEW JERSEY DEVILS - JACK HUGHES Merchandise Gift for Sports Enthusiasts on All Occasions Hockey Socks Adult - Size 7-13
Major League Socks$22.844.6★19 rev
AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat New Jersey Devils Black (40742A-NJD)
AMERICAN NEEDLE$24.084.7★2,426 rev
AMERICAN NEEDLE New Jersey Devils Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Black (23020A-NJD-CRBK)
AMERICAN NEEDLE$29.234.7★100 rev
NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (New Jersey Devils X-Large)
Calhoun$18.724.6★577 rev
Newest
by launch date
NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size New Jersey Devils)
Outerstuff$16.8736 rev
Snuggie New Jersey Devils The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
Snuggie$39.9840 rev
McFarlane Toys - Jack Hughes (New Jersey Devils) NHL 7in Posed Figure McFarlanes SportsPicks
McFarlane Toys$37.0011 rev
NHL Kids Youth 4-20 Official Power Play Long Sleeve Team Jersey (US Numeric 14 16 New Jersey Devils - Red New Jersey Devils)
Outerstuff$36.5780 rev
NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (New Jersey Devils X-Large)
Calhoun$18.72577 rev
Trending
90-day click momentumNHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (New Jersey Devils X-Large)
Calhoun$18.724.6★
Jack Hughes #13 New Jersey Devils Youth Boys (8-20) Home Premier Player Jersey - Red (US Alpha Small Medium Regular)
Outerstuff$94.605.0★
Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (New Jersey Devils Large)
Calhoun$28.074.8★
Snuggie New Jersey Devils The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
Snuggie$39.984.5★
Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (New Jersey Devils Medium)
Calhoun$28.284.8★
What buyers say about new jersey devils
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality”
Top return reasons
Common questions
- Is new jersey devils profitable to sell on Amazon United States?
- The niche generates $96K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (30/100).
- How competitive is the new jersey devils niche?
- 8 brands and 16 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- When does demand for new jersey devils peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.4× the quietest.
- What does it cost to enter the new jersey devils niche?
- Listings span $16.87–$94.60; the average listing price is $31.79 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.