New Home Candle

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

6.6%

Market size, estimated

$211Ka year

Peak month

December3.0× the quietest month

Top search term

new home candle46K searches a year

Listings sell for $18.34 on average, from $9.28 to $30.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $18.34 that is $0 to $2K a year per listing.

Average price

$18.34inside the $15 to $100 sweet spot

Price range

$9.28–$30.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #1,037 within Candles. It carries 389 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

98%

Out of stock, average day

32.5%

Average rank

#1,037in Candles

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

389per listing

Listings tracked

41

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months