New Grandparent Gifts
MaybeThe top 5 brands take only 44% of clicks. But demand is soft, at -19.4% this quarter, so New Grandparent Gifts is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $75K/yr76K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 43%top-5 click share · 32 brands · 35 sellers
Flapen Score
New Grandparent Gifts against its category
The dotted line is the Home & Kitchen average. Past it, New Grandparent Gifts is stronger. Inside it, weaker.
Market
The New Grandparent Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for New Grandparent Gifts 76K times last year and spent an estimated $75K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $75Ka year
- Peak month
- December6.8× the quietest month
- Top search term
- new grandparent gifts37K searches a year
02 · Price
A sale here is worth $18.36.
Listings sell for $18.36 on average, from $8.09 to $29.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.
- Average price
- $18.36inside the $15 to $100 sweet spot
- Price range
- $8.09–$29.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #3,058 within Picture Frames. It carries 302 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #3,058in Picture Frames
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 302per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top New Grandparent Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
35
Top-5 brand share
44%
Top 20: 87%
Top-5 click share
43%
Top 20: 84%
Open market
51%
- Brand 115%
- Brand 29%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
New Grandparent Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top New Grandparent Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- new grandparent gifts37K/yr
- gifts for new grandparents26K/yr
- new grandparents gifts13K/yr
Reviews and returns
What reviews say buyers love and hate about New Grandparent Gifts
We read the reviews and the return reasons for every product selling here.
“these won't fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common New Grandparent Gifts questions
Answered from the same tracked data.









