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New Grandparent Gifts

Maybe

The top 5 brands take only 44% of clicks. But demand is soft, at -19.4% this quarter, so New Grandparent Gifts is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$75K/yr76K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
43%top-5 click share · 32 brands · 35 sellers

Flapen Score

New Grandparent Gifts against its category

The dotted line is the Home & Kitchen average. Past it, New Grandparent Gifts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Grandparent Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for New Grandparent Gifts 76K times last year and spent an estimated $75K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
5.4%
Market size, estimated
$75Ka year
Peak month
December6.8× the quietest month
Top search term
new grandparent gifts37K searches a year

02 · Price

A sale here is worth $18.36.

Listings sell for $18.36 on average, from $8.09 to $29.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.

Average price
$18.36inside the $15 to $100 sweet spot
Price range
$8.09–$29.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #3,058 within Picture Frames. It carries 302 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#3,058in Picture Frames
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
302per listing
Listings tracked
35

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top New Grandparent Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

35

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

43%

Top 20: 84%

Open market

51%

  • Brand 115%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

New Grandparent Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top New Grandparent Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new grandparent gifts37K/yr
  • gifts for new grandparents26K/yr
  • new grandparents gifts13K/yr

Reviews and returns

What reviews say buyers love and hate about New Grandparent Gifts

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gifting Purpose”
22%of negative reviews mention “Size-Overall”
1.8%of orders come back
“these won't fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common New Grandparent Gifts questions

Answered from the same tracked data.