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Neutral Balloons

Fail

Shoppers spend an estimated $29K a year here, so Neutral Balloons is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$29K/yr77K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
36%top-5 click share · 20 brands · 30 sellers

Flapen Score

Neutral Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Neutral Balloons is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neutral Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Neutral Balloons 77K times last year and spent an estimated $29K. The top 5 brands take 54% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
3.5%
Market size, estimated
$29Ka year
Peak month
September2.7× the quietest month
Top search term
neutral balloon arch kit29K searches a year

02 · Price

A sale here is worth $10.69.

Listings sell for $10.69 on average, from $6.71 to $21.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.69 that is $0 to $1K a year per listing.

Average price
$10.69under the $15 to $100 sweet spot
Price range
$6.71–$21.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #689 within Balloons. It carries 2,163 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#689in Balloons
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,163per listing
Listings tracked
39

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Neutral Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

30

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

36%

Top 20: 82%

Open market

40%

  • Brand 114%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Neutral Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.7×

Search terms

Top Neutral Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neutral balloon arch kit29K/yr
  • beige balloon arch kit10K/yr
  • neutral balloon arch10K/yr
  • cream balloon arch kit4K/yr
  • cream balloon arch5K/yr
  • nude balloon arch5K/yr
  • neutral balloon garland5K/yr
  • tan balloon arch kit4K/yr
  • nude balloon garland3K/yr

Reviews and returns

What reviews say buyers love and hate about Neutral Balloons

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
50%of negative reviews mention “Color”
4.6%of orders come back
“Color not true”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Neutral Balloons questions

Answered from the same tracked data.