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Nesting Stools

Fail

Buyers convert on only 0.4% of searches, so Nesting Stools is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$32K/yr63K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
55%top-5 click share · 26 brands · 29 sellers

Flapen Score

Nesting Stools against its category

The dotted line is the Home & Kitchen average. Past it, Nesting Stools is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nesting Stools market on Amazon at a glance

Shoppers on Amazon United States searched for Nesting Stools 63K times last year and spent an estimated $32K. The top 5 brands take 64% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
0.4%
Market size, estimated
$32Ka year
Top search term
stackable stool20K searches a year

02 · Price

A sale here is worth $115.37.

Listings sell for $115.37 on average, from $27.83 to $719.06. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $115.37 that is $0 to $12K a year per listing.

Average price
$115.37above the $15 to $100 sweet spot
Price range
$27.83–$719.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #432 within Game & Recreation Room Furniture. It carries 440 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
47%
Out of stock, average day
13.3%
Average rank
#432in Game & Recreation Room Furniture
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
440per listing
Listings tracked
32

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Nesting Stools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

29

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

55%

Top 20: 88%

Open market

33%

  • Brand 122%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 63%

Demand

Nesting Stools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Nesting Stools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stackable stool20K/yr
  • nesting stools17K/yr
  • stackable stools set of 413K/yr
  • nesting chairs8K/yr
  • stackable wooden stools5K/yr

Reviews and returns

What reviews say buyers love and hate about Nesting Stools

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Strength”
10%of negative reviews mention “Durability”
1.2%of orders come back
“Three out of the four stools broke within two months of use”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nesting Stools questions

Answered from the same tracked data.