Nest Pura Refills

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

12.4%

Market size, estimated

$245Ka year

Peak month

August27.9× the quietest month

Top search term

nest wall diffuser refill10K searches a year

Listings sell for $34.52 on average, from $16.66 to $42.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $34.52 that is $3K to $9K a year per listing.

Average price

$34.52inside the $15 to $100 sweet spot

Price range

$16.66–$42.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #88 within Home Fragrance. It carries 190 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

12.3%

Average rank

#88in Home Fragrance

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

190per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months