nest pura refills
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$34.52avg listing price — sweet spot $15–$100
Price range
Incredible$16.66–$42.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great189.58avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$245K$245K/yr · 57K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nest pura refills is a $245K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 55/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
nest pura refills market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $173K–$207K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 12.3%
- Avg brand age
- 55 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
0%
- Pura56%
- NEST New York42%
- Capri Blue2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 27.9×
Top nest pura refills search terms
- nest wall diffuser refill10K/yr
- nest pura refills8K/yr
- pura vanilla5K/yr
- puta diffuser refill6K/yr
- pura diffuser refills nest5K/yr
- pura santal vanilla4K/yr
- pura santal3K/yr
- pura essential oils3K/yr
- pura anthropologie scents3K/yr
- nest pura diffuser refills3K/yr
Top nest pura refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pura x Studio McGee Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Santal Vanilla
Pura$33.464.6★220 rev
Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Vanilla
Pura$21.874.4★519 rev
NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Bamboo - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan
NEST New York$39.724.4★98 rev
Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Linens & Surf
Pura$25.834.6★835 rev
NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Ocean Mist & Sea Salt - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan
NEST New York$39.214.4★50 rev
Newest
by launch date
Pura Home Scent Refill - Smart Home Air Diffuser - Hours of Luxury Fragrance per Refill - Clean & Safe Pura Diffuser Refills - Vanilla Sky (2 Pack)
Pura$25.0124 rev
Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Simmer Pot
Pura$26.3532 rev
Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Cozy Cashmere
Pura$26.20209 rev
Pura x Studio McGee Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Santal Vanilla
Pura$33.46220 rev
Pura & Studio McGee - Fragrance for Car Diffuser - Clean & Safe Luxury Scent Refill - Long-Lasting for 30 Days of Aroma - Must-Have Accessory - Santal Vanilla
Pura$16.6657 rev
Trending
90-day click momentumPura Home Scent Refill - Smart Home Air Diffuser - Hours of Luxury Fragrance per Refill - Clean & Safe Pura Diffuser Refills - Vanilla Sky (2 Pack)
Pura$25.014.9★
Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Simmer Pot
Pura$26.354.6★
NEST New York Wall Diffuser Refill Vials Ocean Mist & Sea Salt - Set of 2 - Up to 60 Days of Continuous Scent - Cruelty Free Vegan - Made in USA
NEST New York$41.564.4★
Pura x Studio McGee Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Santal Vanilla
Pura$33.464.6★
NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Ocean Mist & Sea Salt - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan
NEST New York$39.214.4★
What buyers say about nest pura refills
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Great value”
“No complaints”
“Perfect fit”
“Long-lasting and easy to use with the diffuser”
“which is exactly what I was looking for”
“It also has lasted a significant amount of time with regular use”
“Soft & Airy”
“its so easy to pop them into the device”
“Simple and clean”
What buyers complain about
“Not a very strong fragrance”
“I would say overpriced”
“They aren't long lasting”
“Not strong enough”
“One bottle was completely empty it had leaked out”
“Diffuser is a no for me”
“Not what you think it is”
“Smaller than expected”
“Worked before now does not work”
“Vanilla by itself may be too sweet for some”
Top return reasons
Common questions
- Is nest pura refills profitable to sell on Amazon United States?
- The niche generates $245K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the nest pura refills niche?
- 3 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nest pura refills?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.
- When does demand for nest pura refills peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 27.9× the quietest.
- What does it cost to enter the nest pura refills niche?
- Listings span $16.66–$42.22; the average listing price is $34.52 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.