nest pumpkin chai candle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+123.3%90-day search growth — must beat 0% to launch
Review moat
Great177avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$89.88avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$21.25–$225.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$50K$50K/yr · 14K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nest pumpkin chai candle is a $50K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
nest pumpkin chai candle market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $225K–$270K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #2,886
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 29%
- Out of stock
- 36.3%
- Avg brand age
- 94 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- NEST New York100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +123.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 62.6×
Top nest pumpkin chai candle search terms
- nest pumpkin chai candle9K/yr
- nest pumpkin chai3K/yr
- nest fall candle2K/yr
Top nest pumpkin chai candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEST New York Scented 3-Wick Candle Pumpkin Chai - 21.2 oz - Up to 100-Hour Burn Time - Reusable Glass Vessel
NEST New York$86.024.2★154 rev
NEST New York Scented Votive Candle Pumpkin Chai - 2 oz - Up to 28-Hour Burn Time - Reusable Glass Vessel
NEST New York$21.254.3★175 rev
NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Pumpkin Chai - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan
NEST New York$39.044.6★139 rev
NEST New York Scented 3-Wick & Classic Candle Pumpkin Chai (21.2 & 8.1 oz) - Reusable Glass Vessel
NEST New York$149.820.0★0 rev
NEST New York Reed Diffuser Pumpkin Chai - The Fall Collection - 5.9 fl oz - Fragrance for Up to 90 Days - Reusable Refillable Glass Holder - Includes 8 All-Natural Reed Sticks - Flame Free
NEST New York$59.724.2★259 rev
Newest
by launch dateNEST New York Scented 3-Wick & Classic Candle Pumpkin Chai (21.2 & 8.1 oz) - Reusable Glass Vessel
NEST New York$149.820 rev
NEST New York Scented Luxury 4-Wick Candle Pumpkin Chai - 43.7 oz - Up to 120-Hour Burn Time - Reusable Glass Vessel
NEST New York$225.056 rev
NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Pumpkin Chai - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan
NEST New York$39.04139 rev
NEST New York Scented 3-Wick Candle Pumpkin Chai - 21.2 oz - Up to 100-Hour Burn Time - Reusable Glass Vessel
NEST New York$86.02154 rev
NEST New York Scented Votive Candle Pumpkin Chai - 2 oz - Up to 28-Hour Burn Time - Reusable Glass Vessel
NEST New York$21.25175 rev
Trending
90-day click momentumNEST New York Scented 3-Wick & Classic Candle Pumpkin Chai (21.2 & 8.1 oz) - Reusable Glass Vessel
NEST New York$149.820.0★
NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Pumpkin Chai - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan
NEST New York$39.044.6★
NEST New York Scented Luxury 4-Wick Candle Pumpkin Chai - 43.7 oz - Up to 120-Hour Burn Time - Reusable Glass Vessel
NEST New York$225.053.6★
NEST New York Reed Diffuser Pumpkin Chai - The Fall Collection - 5.9 fl oz - Fragrance for Up to 90 Days - Reusable Refillable Glass Holder - Includes 8 All-Natural Reed Sticks - Flame Free
NEST New York$59.724.2★
NEST New York Scented Votive Candle Pumpkin Chai - 2 oz - Up to 28-Hour Burn Time - Reusable Glass Vessel
NEST New York$21.254.3★
What buyers say about nest pumpkin chai candle
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“It's super high quality and the container is beautiful and reusable”
What buyers complain about
“Doesnt have the scent potency Ive come to expect from Nest candles”
“way too small for the money”
“It's expensive”
Top return reasons
Common questions
- Is nest pumpkin chai candle profitable to sell on Amazon United States?
- The niche generates $50K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +123.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the nest pumpkin chai candle niche?
- 1 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nest pumpkin chai candle?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.8%.
- When does demand for nest pumpkin chai candle peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 62.6× the quietest.
- What does it cost to enter the nest pumpkin chai candle niche?
- Listings span $21.25–$225.05; the average listing price is $89.88 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.