Nest Holiday Candle

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

816K

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

4.7%

Market size, estimated

$1.2Ma year

Peak month

December3.6× the quietest month

Top search term

voluspa candle328K searches a year

Listings sell for $31.09 on average, from $9.76 to $51.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $31.09 that is $16K to $23K a year per listing.

Average price

$31.09inside the $15 to $100 sweet spot

Price range

$9.76–$51.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$16K–$23K

Returns

1.5%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #616 within Candles. It carries 1,488 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#616in Candles

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,488per listing

Listings tracked

52

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months