nest holiday candle
Worth a lookShows a sweet-spot price point ($31.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.09avg listing price — sweet spot $15–$100
Price range
Great$9.76–$51.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 816K searches
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,487.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nest holiday candle is a $1.2M/yr Amazon United States market (816K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
nest holiday candle market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $933K–$1.2M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #616
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 6.2%
- Avg brand age
- 49 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
7 flat
Sellers
48
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
34%
Top 20: 69%
Open market
1%
- Voluspa84%
- Capri Blue9%
- Amber Touch3%
- LA JOLIE MUSE2%
- ELEGAMBER1%
- Salt & Stone1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top nest holiday candle search terms
- voluspa candle328K/yr
- voluspa123K/yr
- voluspa diffuser47K/yr
- voluspa candles59K/yr
- anthropologie candle112K/yr
- baltic amber20K/yr
- voluspa reed diffuser17K/yr
- voluspa candles large21K/yr
- voluspa baltic amber11K/yr
- candle voluspa9K/yr
Top nest holiday candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Voluspa Baltic Amber Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$37.864.3★1,188 rev
Voluspa Goji Tarocco Orange Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$37.844.7★919 rev
Voluspa Santal Vanille Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$37.804.2★330 rev
Voluspa French Cade Lavender Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$37.834.4★830 rev
Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.884.5★33 rev
Newest
by launch date
Voluspa Mediterranean Lemon Candle Jar 5.5 oz Coconut Wax Blend Small Scented Candles for Home 50 Hour Burn Time Poured in the USA
Voluspa$25.7112 rev
Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.8833 rev
Voluspa Mediterranean Lemon Candle Jar 9 oz Coconut Wax Blend Classic Scented Candles for Home 60 Hour Burn Time Poured in The USA
Voluspa$35.02196 rev
Voluspa California Summers Candle Jar 5.5 oz
Voluspa$25.7611 rev
Voluspa California Summers Candle Jar 9 oz Coconut Wax Blend Classic Scented Candles for Home 60 Hour Burn Time Poured in The USA
Voluspa$35.22196 rev
Trending
90-day click momentumVoluspa California Summers Candle Jar 5.5 oz
Voluspa$25.763.7★
Voluspa California Summers Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.834.1★
Voluspa Mediterranean Lemon Candle Jar 5.5 oz Coconut Wax Blend Small Scented Candles for Home 50 Hour Burn Time Poured in the USA
Voluspa$25.714.2★
Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Pink Quartz)
Amber Touch$22.204.3★
Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.884.5★
What buyers say about nest holiday candle
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Beautiful Candles”
“Good quality”
“Great gift”
“Value for money”
“has held up with wear”
“Fits great with lots of room for baby to grow”
“looks nice sitting out”
“Bought it because I love the color”
“Im so obsessed that I have now ordered two of the cleaning supplies. counter spray and wipes., the room spray, and some scent for my diffuser”
What buyers complain about
“Unpleasant smells”
“Also, it was very pricey”
“Tiny bracelet”
“Poor handling poor quality”
“Bead that screws in fell off after a few hours of wearing”
“Too strong”
“this diffuser literally has no scent at all”
“not sure that it really works”
“The pink is more of an off white”
“they were not real stones”
Top return reasons
Common questions
- Is nest holiday candle profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 52 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the nest holiday candle niche?
- 7 brands and 48 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in nest holiday candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.5%.
- When does demand for nest holiday candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the nest holiday candle niche?
- Listings span $9.76–$51.79; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 1,488 reviews — the moat a new listing must climb.