nespresso vertuo plus deluxe machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$158.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,061.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay$143K$143K/yr · 27K searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$134.49–$181.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, nespresso vertuo plus deluxe machine is a $143K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
nespresso vertuo plus deluxe machine market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $119K–$159K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 11%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Nespresso75%
- De'Longhi25%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 52 weeks — +10.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top nespresso vertuo plus deluxe machine search terms
- nespresso vertuo plus deluxe machine16K/yr
- nespresso vertuoplus deluxe6K/yr
- nespresso vertuo deluxe5K/yr
Top nespresso vertuo plus deluxe machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black
Nespresso$144.734.4★1,530 rev
Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black
De'Longhi$171.394.6★8,461 rev
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver
De'Longhi$143.854.5★1,275 rev
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Titan with Aeroccino Milk Frother
Nespresso$181.784.6★3,750 rev
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts
Nespresso$168.714.6★2,980 rev
Newest
by launch date
Nespresso Vertuo Next Deluxe Coffee and Espresso Maker Pure Chrome with Aeroccino Milk Frother 1.1 liter Black Dark Chrome
Nespresso$134.491,340 rev
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts
Nespresso$168.712,980 rev
Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black
De'Longhi$171.398,461 rev
Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black
Nespresso$144.731,530 rev
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Titan with Aeroccino Milk Frother
Nespresso$181.783,750 rev
Trending
90-day click momentumNespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts
Nespresso$168.714.6★
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver
De'Longhi$143.854.5★
Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black
Nespresso$144.734.4★
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Piano Black with Aeroccino Milk Frother
Nespresso$174.714.6★
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Titan with Aeroccino Milk Frother
Nespresso$181.784.6★
What buyers say about nespresso vertuo plus deluxe machine
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product and great coffee”
“Easy to use”
“Great value for the money”
“it is still going strong”
“Cleaning and maintenance have been simple so far”
“Works as it should”
“the brew time is fast”
“Luckily, the coffee maker works perfectly”
“it is still going strong”
“large adjustable water tank, quiet and fast”
What buyers complain about
“Defective after a few usese”
“at least it's expensive”
“let me tell you - Poor built-in quality -”
“came USED”
“The one I received leaked half the coffee on the inside”
“Requires Heat Adjustment ~ Too Warm”
“it would not brew hot coffee”
“nothing worked”
“A troublesome machine”
“died way too soon. and cleaning it is a nightmare”
Top return reasons
Common questions
- Is nespresso vertuo plus deluxe machine profitable to sell on Amazon United States?
- The niche generates $143K/yr across 9 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (28/100).
- How competitive is the nespresso vertuo plus deluxe machine niche?
- 2 brands and 66 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nespresso vertuo plus deluxe machine?
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 6.5% — above our launch gate.
- When does demand for nespresso vertuo plus deluxe machine peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the nespresso vertuo plus deluxe machine niche?
- Listings span $134.49–$181.78; the average listing price is $158.73 (sweet spot $15–$100). The average incumbent carries 3,062 reviews — the moat a new listing must climb.