nespresso vertuo plus deluxe
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$156.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,673.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$104K$104K/yr · 30K searches
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$118.86–$181.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, nespresso vertuo plus deluxe is a $104K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
nespresso vertuo plus deluxe market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $118K–$157K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 11%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Nespresso73%
- De'Longhi27%
Demand
Weekly Amazon search volume, last 48 weeks — -15.9% search growth over the last 90 days.Top nespresso vertuo plus deluxe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black
Nespresso$144.734.4★1,530 rev
Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black
De'Longhi$171.394.6★8,461 rev
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Piano Black with Aeroccino Milk Frother
Nespresso$174.714.6★3,750 rev
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts
Nespresso$168.714.6★2,980 rev
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver
De'Longhi$143.854.5★1,275 rev
Newest
by launch dateNespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts
Nespresso$168.712,980 rev
Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black
De'Longhi$171.398,461 rev
Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black
Nespresso$144.731,530 rev
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Grey
De'Longhi$118.866,843 rev
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Piano Black with Aeroccino Milk Frother
Nespresso$174.713,750 rev
Trending
90-day click momentumNespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black
Nespresso$144.734.4★
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Piano Black with Aeroccino Milk Frother
Nespresso$174.714.6★
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver
De'Longhi$143.854.5★
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Grey
De'Longhi$118.864.5★
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts
Nespresso$168.714.6★
What buyers say about nespresso vertuo plus deluxe
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy to use”
“The look, quality and great coffee make this a smart purchase”
“Cafe style espresso at an amazing cost”
“Cleaning done twice a week with filters water so easy”
“My hands and I are exceedingly happy”
“Works as it should”
“Literally just with a touch of 1 button, no complicated messes, measuring, grinding or any other action”
“Frother worked Great”
“Luckily, the coffee maker works perfectly”
“Quick and easy coffee”
What buyers complain about
“Dead after two months”
“came USED”
“Not worth the price or hassle at all”
“Junk”
“The one I received leaked half the coffee on the inside”
“some of the cups with espresso were cold right from machine”
“nothing worked”
“it would not brew hot coffee”
“WILL OVER FLOW THE CUP”
“Requires Heat Adjustment ~ Too Warm”
Top return reasons
Common questions
- Is nespresso vertuo plus deluxe profitable to sell on Amazon United States?
- The niche generates $104K/yr across 9 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (21/100).
- How competitive is the nespresso vertuo plus deluxe niche?
- 2 brands and 63 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nespresso vertuo plus deluxe?
- Top complaints mined from reviews: Durability, Product Condition, Value For Money. The return rate is 7.2% — above our launch gate.
- What does it cost to enter the nespresso vertuo plus deluxe niche?
- Listings span $118.86–$181.78; the average listing price is $156.99 (sweet spot $15–$100). The average incumbent carries 3,673 reviews — the moat a new listing must climb.