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Nespresso Vertuo Plus Deluxe

Fail

The top 5 brands take 100% of clicks, so Nespresso Vertuo Plus Deluxe is a Fail.

Flapen Score
21
21 / 100
Ranks 11,123 of 11,240 Home & Kitchen niches · −28 vs the category median of 49
Market size
$104K/yr30K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
83%top-5 click share · 2 brands · 63 sellers

Flapen Score

Nespresso Vertuo Plus Deluxe against its category

The dotted line is the Home & Kitchen average. Past it, Nespresso Vertuo Plus Deluxe is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Vertuo Plus Deluxe market on Amazon at a glance

Shoppers on Amazon United States searched for Nespresso Vertuo Plus Deluxe 30K times last year and spent an estimated $104K. All 2 brands take every click. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
2.2%
Market size, estimated
$104Ka year
Top search term
nespresso vertuo plus deluxe21K searches a year

02 · Price

A sale here is worth $156.99.

Listings sell for $156.99 on average, from $118.86 to $181.78. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $156.99 that is $0 to $16K a year per listing.

Average price
$156.99above the $15 to $100 sweet spot
Price range
$118.86–$181.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Coffee, Tea & Espresso. It carries 3,673 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#37in Coffee, Tea & Espresso
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,673per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Nespresso Vertuo Plus Deluxe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 227%

Demand

Nespresso Vertuo Plus Deluxe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Nespresso Vertuo Plus Deluxe

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Durability”
7.2%of orders come back
“Dead after two months”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nespresso Vertuo Plus Deluxe questions

Answered from the same tracked data.