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Nespresso Vertuo Plus

Fail

The top 5 brands take 100% of clicks, so Nespresso Vertuo Plus is a Fail.

Flapen Score
23
23 / 100
Ranks 11,069 of 11,240 Home & Kitchen niches · −26 vs the category median of 49
Market size
$40K/yr19K searches / yr
90-day growth
+35.9%search demand this quarter
Competition
93%top-5 click share · 2 brands · 50 sellers

Flapen Score

Nespresso Vertuo Plus against its category

The dotted line is the Home & Kitchen average. Past it, Nespresso Vertuo Plus is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Vertuo Plus market on Amazon at a glance

Shoppers on Amazon United States searched for Nespresso Vertuo Plus 19K times last year and spent an estimated $40K. All 2 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+35.9%
Conversion, latest week
1.4%
Market size, estimated
$40Ka year
Peak month
December5.0× the quietest month
Top search term
nespresso vertuoplus17K searches a year

02 · Price

A sale here is worth $146.33.

Listings sell for $146.33 on average, from $118.86 to $171.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $146.33 that is $0 to $15K a year per listing.

Average price
$146.33above the $15 to $100 sweet spot
Price range
$118.86–$171.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #37 within Coffee, Tea & Espresso. It carries 4,544 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#37in Coffee, Tea & Espresso
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,544per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nespresso Vertuo Plus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 243%

Demand

Nespresso Vertuo Plus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 5.0×

Reviews and returns

What reviews say buyers love and hate about Nespresso Vertuo Plus

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
7.4%of orders come back
“Breaks all the time”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nespresso Vertuo Plus questions

Answered from the same tracked data.