nespresso vertuo plus
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Avg price
Good$146.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,544.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 19K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$118.86–$171.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, nespresso vertuo plus is a $40K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 23/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
nespresso vertuo plus market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $73K–$110K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 5.8%
- Avg brand age
- 33 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Nespresso57%
- De'Longhi43%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.9% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 5.0×
Top nespresso vertuo plus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black
Nespresso$144.734.4★1,530 rev
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver
De'Longhi$143.854.5★1,275 rev
Nespresso Vertuo Plus Coffee and Espresso Maker by Breville Ink Black with Aeroccino Milk Frother
Nespresso$147.604.6★3,750 rev
Nespresso VertuoPlus Coffee and Espresso Machine by DeLonghi with Milk Frother Ink Black
De'Longhi$158.554.6★8,461 rev
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Grey
De'Longhi$118.864.5★6,843 rev
Newest
by launch dateNespresso VertuoPlus Coffee and Espresso Machine by DeLonghi with Milk Frother Ink Black
De'Longhi$158.558,461 rev
Nespresso Vertuo Plus Coffee and Espresso Maker by Breville Ink Black with Aeroccino Milk Frother
Nespresso$147.603,750 rev
Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black
De'Longhi$171.398,461 rev
Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black
Nespresso$144.731,530 rev
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Grey
De'Longhi$118.866,843 rev
Trending
90-day click momentumNespresso Vertuo Plus Coffee and Espresso Maker by Breville Ink Black with Aeroccino Milk Frother
Nespresso$147.604.6★
Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black
Nespresso$144.734.4★
Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver
De'Longhi$143.854.5★
Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black
De'Longhi$171.394.6★
Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Black
Nespresso$139.334.4★
What buyers say about nespresso vertuo plus
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product and great coffee”
“Easy to use”
“Good deal”
“Durable”
“easy to clean”
“Luckily, the coffee maker works perfectly”
“That's all I needed”
“works as good as the regular size”
“My hands and I are exceedingly happy”
“Brand new”
What buyers complain about
“Breaks all the time”
“Pods a bit pricey”
“Junk”
“even water leaking from the base and reservoir area”
“CLEARLY this is not new, mint condition”
“The instructions I received were for a different product”
“some of the cups with espresso were cold right from machine”
“does not heat well”
“Product wouldn't work after that”
“On the other hand, its durability and the entire maintenance process have given me nothing”
Top return reasons
Common questions
- Is nespresso vertuo plus profitable to sell on Amazon United States?
- The niche generates $40K/yr across 7 tracked products. 90-day search growth is +35.9%. Flapen's verdict: Skip it (23/100).
- How competitive is the nespresso vertuo plus niche?
- 2 brands and 50 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nespresso vertuo plus?
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 7.4% — above our launch gate.
- When does demand for nespresso vertuo plus peak?
- Demand peaks in Oct–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the nespresso vertuo plus niche?
- Listings span $118.86–$171.39; the average listing price is $146.33 (sweet spot $15–$100). The average incumbent carries 4,544 reviews — the moat a new listing must climb.