Nespresso Machine
MaybeShoppers spend an estimated $42.8M a year here. But the top 5 brands take 99% of clicks, so Nespresso Machine is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $42.8M/yr12.3M searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 34%top-5 click share · 6 brands · 123 sellers
Flapen Score
Nespresso Machine against its category
The dotted line is the Home & Kitchen average. Past it, Nespresso Machine is stronger. Inside it, weaker.
Market
The Nespresso Machine market on Amazon at a glance
Shoppers on Amazon United States searched for Nespresso Machine 12.3M times last year and spent an estimated $42.8M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 12.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42.8M a year.
- Searches, last 12 months
- 12.3M
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $42.8Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- nespresso machine6.4M searches a year
02 · Price
A sale here is worth $117.24.
Listings sell for $117.24 on average, from $40.16 to $196.09. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $117.24 that is $586K to $703K a year per listing.
- Average price
- $117.24above the $15 to $100 sweet spot
- Price range
- $40.16–$196.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $586K–$703K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #26 within Coffee, Tea & Espresso. It carries 6,898 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #26in Coffee, Tea & Espresso
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 6,898per listing
- Listings tracked
- 41
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Nespresso Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
123
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
34%
Top 20: 81%
Open market
0%
- Brand 194%
- Brand 23%
- Brand 31%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Nespresso Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Nespresso Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nespresso machine6.4M/yr
- nespresso3.7M/yr
- nespresso vertuo854K/yr
- nespresso vertuo machine393K/yr
- nespresso coffee machine163K/yr
- nesspresso74K/yr
- nespresso machine vertuo73K/yr
- nespresso coffee maker69K/yr
- nespresso machines62K/yr
- cafetera nespresso64K/yr
Reviews and returns
What reviews say buyers love and hate about Nespresso Machine
We read the reviews and the return reasons for every product selling here.
“Too costly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nespresso Machine questions
Answered from the same tracked data.









