Skip to content

Nespresso Machine

Maybe

Shoppers spend an estimated $42.8M a year here. But the top 5 brands take 99% of clicks, so Nespresso Machine is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$42.8M/yr12.3M searches / yr
90-day growth
+11.2%search demand this quarter
Competition
34%top-5 click share · 6 brands · 123 sellers

Flapen Score

Nespresso Machine against its category

The dotted line is the Home & Kitchen average. Past it, Nespresso Machine is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Nespresso Machine 12.3M times last year and spent an estimated $42.8M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 12.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42.8M a year.

Searches, last 12 months
12.3M
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
3.0%
Market size, estimated
$42.8Ma year
Peak month
December2.7× the quietest month
Top search term
nespresso machine6.4M searches a year

02 · Price

A sale here is worth $117.24.

Listings sell for $117.24 on average, from $40.16 to $196.09. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $117.24 that is $586K to $703K a year per listing.

Average price
$117.24above the $15 to $100 sweet spot
Price range
$40.16–$196.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
5,000–6,000
Revenue per listing a year
$586K–$703K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #26 within Coffee, Tea & Espresso. It carries 6,898 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#26in Coffee, Tea & Espresso
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,898per listing
Listings tracked
41

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
40 months

Products

Top Nespresso Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

123

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

34%

Top 20: 81%

Open market

0%

  • Brand 194%
  • Brand 23%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Nespresso Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Nespresso Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso machine6.4M/yr
  • nespresso3.7M/yr
  • nespresso vertuo854K/yr
  • nespresso vertuo machine393K/yr
  • nespresso coffee machine163K/yr
  • nesspresso74K/yr
  • nespresso machine vertuo73K/yr
  • nespresso coffee maker69K/yr
  • nespresso machines62K/yr
  • cafetera nespresso64K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Machine

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Value For Money”
0.4%of orders come back
“Too costly”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nespresso Machine questions

Answered from the same tracked data.