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Neocushion Lumbar Support Pillow

Fail

Shoppers spend an estimated $73K a year here, so Neocushion Lumbar Support Pillow is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$73K/yr93K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
64%top-5 click share · 10 brands · 21 sellers

Flapen Score

Neocushion Lumbar Support Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Neocushion Lumbar Support Pillow is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neocushion Lumbar Support Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Neocushion Lumbar Support Pillow 93K times last year and spent an estimated $73K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
2.6%
Market size, estimated
$73Ka year
Peak month
December2.7× the quietest month
Top search term
couch back pillow14K searches a year

02 · Price

A sale here is worth $30.59.

Listings sell for $30.59 on average, from $18.46 to $47.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.59 that is $0 to $3K a year per listing.

Average price
$30.59inside the $15 to $100 sweet spot
Price range
$18.46–$47.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #42 within Bed Pillows & Positioners. It carries 3,049 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#42in Bed Pillows & Positioners
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
3,049per listing
Listings tracked
17

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Neocushion Lumbar Support Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

21

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • Brand 133%
  • Brand 221%
  • Brand 315%
  • Brand 412%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

Neocushion Lumbar Support Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.7×

Search terms

Top Neocushion Lumbar Support Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • couch back pillow14K/yr
  • neocushion lumbar support pillow10K/yr
  • sofa back support11K/yr
  • neo cushion lumbar support pillow7K/yr
  • back pillows for couch8K/yr
  • nestl reading pillow10K/yr
  • neo cushion6K/yr
  • nestl pillow8K/yr
  • neocushion4K/yr
  • couch pillow for back support5K/yr

Reviews and returns

What reviews say buyers love and hate about Neocushion Lumbar Support Pillow

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Comfort-Overall”
4.4%of orders come back
“Material is rough, not comfortable”
A buyer, on “Comfort-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Neocushion Lumbar Support Pillow questions

Answered from the same tracked data.