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Nectar Mattress Twin

Fail

The top 5 brands take 100% of clicks, so Nectar Mattress Twin is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$236K/yr49K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
95%top-5 click share · 4 brands · 5 sellers

Flapen Score

Nectar Mattress Twin against its category

The dotted line is the Home & Kitchen average. Past it, Nectar Mattress Twin is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nectar Mattress Twin market on Amazon at a glance

Shoppers on Amazon United States searched for Nectar Mattress Twin 49K times last year and spent an estimated $236K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
1.7%
Market size, estimated
$236Ka year
Peak month
November1.3× the quietest month
Top search term
nectar mattress twin21K searches a year

02 · Price

A sale here is worth $273.86.

Listings sell for $273.86 on average, from $96.26 to $486.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $273.86 that is $68K to $137K a year per listing.

Average price
$273.86above the $15 to $100 sweet spot
Price range
$96.26–$486.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$68K–$137K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Mattresses & Box Springs. It carries 6,375 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Mattresses & Box Springs
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,375per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Nectar Mattress Twin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 33%
  • Brand 43%

Demand

Nectar Mattress Twin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Nectar Mattress Twin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nectar mattress twin21K/yr
  • nectar twin mattress20K/yr
  • twin mattress nectar4K/yr
  • helix mattress twin3K/yr
  • nectar twin2K/yr

Reviews and returns

What reviews say buyers love and hate about Nectar Mattress Twin

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Comfort-Overall”
1.1%of orders come back
“Back Pain, not comfortable at all”
A buyer, on “Comfort-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nectar Mattress Twin questions

Answered from the same tracked data.