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Neckline

Fail

An estimated 14.1% of orders come back, so Neckline is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$897K/yr283K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
67%top-5 click share · 7 brands · 18 sellers

Flapen Score

Neckline against its category

The dotted line is the Home & Kitchen average. Past it, Neckline is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neckline market on Amazon at a glance

Shoppers on Amazon United States searched for Neckline 283K times last year and spent an estimated $897K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $897K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
6.1%
Market size, estimated
$897Ka year
Top search term
neckline82K searches a year

02 · Price

A sale here is worth $51.57.

Listings sell for $51.57 on average, from $24.41 to $67.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $51.57 that is $52K to $64K a year per listing.

Average price
$51.57inside the $15 to $100 sweet spot
Price range
$24.41–$67.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$52K–$64K
Returns
14.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #8,056 within Bed Pillows & Positioners. It carries 52 reviews at 3.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
86%
Out of stock, average day
27.5%
Average rank
#8,056in Bed Pillows & Positioners
Average rating
3.39 starsAmazon United States average 4.42 stars
Average reviews
52per listing
Listings tracked
14

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
24 months

Products

Top Neckline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Brand 130%
  • Brand 225%
  • Brand 321%
  • Brand 417%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Neckline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Neckline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neckline82K/yr
  • neckline 4-in-1 massager82K/yr
  • neckline device28K/yr
  • neckline massager60K/yr
  • neckline 4 in 1 neck massager6K/yr
  • neckline 4 in 1 massager7K/yr
  • neckline massager for dizziness5K/yr
  • neckline massager 4 in 14K/yr
  • neck line massager3K/yr
  • neckline neck massager4K/yr

Reviews and returns

What reviews say buyers love and hate about Neckline

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Massage Quality”
8%of negative reviews mention “Durability”
14.1%of orders come back
“Unit died/stopped functioning during first use”
A buyer, on “Durability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neckline questions

Answered from the same tracked data.