Neckline
FailAn estimated 14.1% of orders come back, so Neckline is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $897K/yr283K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 18 sellers
Flapen Score
Neckline against its category
The dotted line is the Home & Kitchen average. Past it, Neckline is stronger. Inside it, weaker.
Market
The Neckline market on Amazon at a glance
Shoppers on Amazon United States searched for Neckline 283K times last year and spent an estimated $897K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $897K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $897Ka year
- Top search term
- neckline82K searches a year
02 · Price
A sale here is worth $51.57.
Listings sell for $51.57 on average, from $24.41 to $67.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $51.57 that is $52K to $64K a year per listing.
- Average price
- $51.57inside the $15 to $100 sweet spot
- Price range
- $24.41–$67.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $52K–$64K
- Returns
- 14.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #8,056 within Bed Pillows & Positioners. It carries 52 reviews at 3.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 86%
- Out of stock, average day
- 27.5%
- Average rank
- #8,056in Bed Pillows & Positioners
- Average rating
- 3.39 starsAmazon United States average 4.42 stars
- Average reviews
- 52per listing
- Listings tracked
- 14
04 · Newcomers
8 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Neckline products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smedz Neck Massager 2026 4-in-1 Neck & Shoulder Massager with Multi-Directional Stretch Heating & Vibration 360 Remote ControlErgonomic for Home Office Car TravelSky Blue
- Price
- $58.67
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 4mo ago

Neckline 4-in-1 Massager Official 2026 New Upgrade 26 Angle Neck Massager with Heart for Home Travel Office
- Price
- $67.37
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

altoance Neck Massager 2026 4-in-1 Neck & Shoulder Massager with Multi-Directional Stretch Heating & Vibration 360 Remote Control Ergonomic for Home Office Car Travel
- Price
- $58.83
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 6mo ago

HarrFlow Neck Massager 2026 New Upgrade 3 in 1 Portable Massager with Heat &Comfortable StretchingAdjustable Intensity for Neck & Shoulder Relaxation at Home Office Travel
- Price
- $48.43
- Rating
- 3.1/5
- Reviews
- 78
- Age
- 1y ago

2026 Neck Massager 4-in-1 with Deep Tissue 3D Kneading & Soothing Heat - Portable Cordless Pillow for Cervical Traction Shoulder and Back Relief 9 Intensity Levels with Type-C Charge For Home Office
- Price
- $55.71
- Rating
- 1.8/5
- Reviews
- 4
- Age
- 3mo ago
Trending
estimated 90-day click momentum
altoance Neck Massager 2026 Pillow with Heat and Vibration - 3D deep Tissue Massage for Shoulder and Back Portable Cordless with Type-C Charge Home Office Car Use
- Price
- $49.24
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 10mo ago

altoance Neck Massager 2026 4-in-1 Neck & Shoulder Massager with Multi-Directional Stretch Heating & Vibration 360 Remote Control Ergonomic for Home Office Car Travel
- Price
- $58.83
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 6mo ago

HarrFlow Neck Massager 2026 New Upgrade 3 in 1 Portable Massager with Heat &Comfortable StretchingAdjustable Intensity for Neck & Shoulder Relaxation at Home Office Travel
- Price
- $48.28
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago

2026 Neck Massager 4-in-1 with Deep Tissue 3D Kneading & Soothing Heat - Portable Cordless Pillow for Cervical Traction Shoulder and Back Relief 9 Intensity Levels with Type-C Charge For Home Office
- Price
- $54.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

Smedz Neck Massager 2026 4-in-1 Neck & Shoulder Massager with Multi-Directional Stretch Heating & Vibration 360 Remote ControlErgonomic for Home Office Car TravelSky Blue
- Price
- $58.67
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 4mo ago
Newest
by launch date
2026 Neck Massager 4-in-1 with Deep Tissue 3D Kneading & Soothing Heat - Portable Cordless Pillow for Cervical Traction Shoulder and Back Relief 9 Intensity Levels with Type-C Charge For Home Office
- Price
- $54.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

Neckline 4-in-1 Massager Official 2026 New Upgrade 26 Angle Neck Massager with Heart for Home Travel Office
- Price
- $67.37
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

2026 Neck Massager 4-in-1 with Deep Tissue 3D Kneading & Soothing Heat - Portable Cordless Pillow for Cervical Traction Shoulder and Back Relief 9 Intensity Levels with Type-C Charge For Home Office
- Price
- $55.71
- Rating
- 1.8/5
- Reviews
- 4
- Age
- 3mo ago

Neckline 4-in-1 Massager 26 Angle Neck Massager Travel (1Pcs)
- Price
- $62.45
- Rating
- 1.8/5
- Reviews
- 13
- Age
- 4mo ago

Ringco Neck Massager with Heat & Vibration 3 Level Adjustable Heated Neck Stretcher with 6 Modes Rechargeable Cervical Traction Device for Pain Relief & Muscle Relaxation Gift for Women Men
- Price
- $49.56
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
18
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
2%
- Smedz30%
- altoance25%
- HarrFlow21%
- Neckline17%
- GYSIEN4%
- RINGCO2%
- Open — no brand owns it (1 brand, 2%)
Demand
Neckline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.7× · 8 of 12 months tracked
Search terms
Top Neckline search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neckline82K/yr
- neckline 4-in-1 massager82K/yr
- neckline device28K/yr
- neckline massager60K/yr
- neckline 4 in 1 neck massager6K/yr
- neckline 4 in 1 massager7K/yr
- neckline massager for dizziness5K/yr
- neckline massager 4 in 14K/yr
- neck line massager3K/yr
- neckline neck massager4K/yr
Reviews and returns
What reviews say buyers love and hate about Neckline
We read the reviews and the return reasons for every product selling here.
“Unit died/stopped functioning during first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neckline questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









