Neck Pillow Cover

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

+7.1%

Conversion, latest week

2.6%

Market size, estimated

$37Ka year

Peak month

July1.4× the quietest month

Top search term

neck pillow cover44K searches a year

Listings sell for $11.19 on average, from $5.91 to $30.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.19 that is $0 to $1K a year per listing.

Average price

$11.19under the $15 to $100 sweet spot

Price range

$5.91–$30.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

7.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #609 within Bed Pillows & Positioners. It carries 479 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

8.9%

Average rank

#609in Bed Pillows & Positioners

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

479per listing

Listings tracked

63

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months