nearly natural
Launch itA $1.0M/yr market growing +6.0% this quarter with returns at 2.8% — clears our launch bar.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$71.96avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 1.2M searches
Review moat
Good828.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Price range
Okay$11.96–$337.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nearly natural is a $1.0M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Launch it — 61/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
nearly natural market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $900K–$1.1M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 99%
- Out of stock
- 2.9%
- Avg brand age
- 32 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
81
Top-5 brand share
45%
Top 20: 79%
Top-5 click share
19%
Top 20: 48%
Open market
51%
- Nearly Natural14%
- VIVATREES14%
- Keeplush7%
- Vitalismo6%
- Der Rose5%
- Mavis's Diary4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 1.9×
Top nearly natural search terms
- trees187K/yr
- artificial outdoor trees90K/yr
- ficus tree artificial93K/yr
- outdoor artificial trees77K/yr
- faux outdoor tree50K/yr
- faux tree outdoor50K/yr
- outdoor tree62K/yr
- fake outdoor tree35K/yr
- fake outdoor trees36K/yr
- outdoor faux tree30K/yr
Top nearly natural products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VIVATREES 6FT Artificial Ficus Tree with White Planter Realistic Faux Silk Indoor Outdoor Plant for Home Office Living Room Porch Garden Decor
VIVATREES$56.544.5★348 rev
Nearly Natural 36 in Artificial Triple Ball Boxwood Topiary Tree with Pot
Nearly Natural$37.404.3★1,190 rev
Der Rose 28 Artificial Palm Tree Tall Fake Tropical Faux Trees Indoor and Outdoor for Home Bathroom Porch Outside Patio Decor (White Pot)
Der Rose$17.734.2★913 rev
Nearly Natural 4 ft Artificial Cedar Tree UV-Resistant Outdoor Plant
Nearly Natural$58.184.3★1,625 rev
Nearly Natural 4 ft Artificial Golden Cane Palm Tree with Nursery Pot
Nearly Natural$40.434.4★9,798 rev
Newest
by launch date
Caxchiling Artificial Olive Tree 6FT Indoor Outdoor Faux Tree
Caxchiling$63.1694 rev
HyeFlora 26 Artificial Topiary Boxwood Ball Trees with Lavender 2 Pack Fake Plants for Outdoor Indoor Artificial Shrubs with Ground Spike UV Resistant Fake Bushes for Front Porch Garden (Purple)
HyeFlora$66.23189 rev
LuceAlberi Artificial Fiddle Leaf Fig Tree 6FT Large
LuceAlberi$55.32196 rev
Artificial Red Eucalyptus Topiary Ball Tree 24 with Ground Spike Set of 2 Artificial Boxwood Bushes for Faux Shrubs Fake Evergreen Faux Plant for Indoor Outdoor Garden -UV ResistantFade-Proof
Jasmpig$58.08294 rev
NSOPB 24.5 Artificial Cedar Topiary Ball Trees 4 Pack Fake Shrub Bushes
NSOPB$75.95136 rev
Trending
90-day click momentumCaxchiling Artificial Olive Tree 6FT Indoor Outdoor Faux Tree
Caxchiling$63.164.3★
VIVATREES Dracaena Tree 6FT Artificial 72in Tall Faux Dracaena Tree with 15.7 White Planter Fake Potted Tree for Indoor & Outdoor Home Office Decor
VIVATREES$63.804.5★
Artificial Red Eucalyptus Topiary Ball Tree 24 with Ground Spike Set of 2 Artificial Boxwood Bushes for Faux Shrubs Fake Evergreen Faux Plant for Indoor Outdoor Garden -UV ResistantFade-Proof
Jasmpig$58.084.4★
HyeFlora 26 Artificial Topiary Boxwood Ball Trees with Lavender 2 Pack Fake Plants for Outdoor Indoor Artificial Shrubs with Ground Spike UV Resistant Fake Bushes for Front Porch Garden (Purple)
HyeFlora$66.233.8★
LuceAlberi 6FT Artificial Olive Tree - Indoor Tall Faux Olive Trees with Planter&Basket Large Fake Olive Silk Tree Realistic Olive Plants with Branches and Fruits for Home Decor Office Living Room
LuceAlberi$58.054.3★
What buyers say about nearly natural
What buyers praise and complain about, mined from review topics.What buyers love
“Great price for quality”
“Great buy for the money”
“Super easy assembly”
“Fits perfectly where needed”
“Better than I expected”
“They have a neat overall shape”
“Beautiful color”
“Very sturdy”
“Thankfully it did not break”
“Love the shape”
What buyers complain about
“It's small”
“False advertisement”
“Extremely low quality”
“Maybe not worth the price”
“Its falling apart”
“It is flimsy”
“awful awful smell”
“bad material”
“Not my color”
“Confusing assembly”
Top return reasons
Common questions
- Is nearly natural profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 93 tracked products. 25 of 27 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Launch it (61/100).
- How competitive is the nearly natural niche?
- 52 brands and 81 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in nearly natural?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.8%.
- When does demand for nearly natural peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the nearly natural niche?
- Listings span $11.96–$337.67; the average listing price is $71.96 (sweet spot $15–$100). The average incumbent carries 829 reviews — the moat a new listing must climb.