Skip to content

Nearly Natural

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 1.2% of searches, so Nearly Natural is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$1.0M/yr1.2M searches / yr
90-day growth
+6.0%search demand this quarter
Competition
19%top-5 click share · 52 brands · 81 sellers

Flapen Score

Nearly Natural against its category

The dotted line is the Home & Kitchen average. Past it, Nearly Natural is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nearly Natural market on Amazon at a glance

Shoppers on Amazon United States searched for Nearly Natural 1.2M times last year and spent an estimated $1.0M. The top 5 brands take 45% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
1.2%
Market size, estimated
$1.0Ma year
Peak month
April1.9× the quietest month
Top search term
trees187K searches a year

02 · Price

A sale here is worth $71.96.

Listings sell for $71.96 on average, from $11.96 to $337.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $71.96 that is $0 to $7K a year per listing.

Average price
$71.96inside the $15 to $100 sweet spot
Price range
$11.96–$337.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #164 within Artificial Shrubs & Topiaries. It carries 829 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
73%
Out of stock, average day
2.9%
Average rank
#164in Artificial Shrubs & Topiaries
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
829per listing
Listings tracked
93

04 · Newcomers

25 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
25Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nearly Natural products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

81

Top-5 brand share

45%

Top 20: 79%

Top-5 click share

19%

Top 20: 48%

Open market

51%

  • Brand 114%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Nearly Natural search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Nearly Natural search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trees187K/yr
  • artificial outdoor trees90K/yr
  • ficus tree artificial93K/yr
  • outdoor artificial trees77K/yr
  • faux outdoor tree50K/yr
  • faux tree outdoor50K/yr
  • outdoor tree62K/yr
  • fake outdoor tree35K/yr
  • fake outdoor trees36K/yr
  • outdoor faux tree30K/yr

Reviews and returns

What reviews say buyers love and hate about Nearly Natural

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.8%of orders come back
“It's small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nearly Natural questions

Answered from the same tracked data.