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Navy Quilt

Fail

Buyers convert on only 1.1% of searches, so Navy Quilt is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$142K/yr257K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
27%top-5 click share · 32 brands · 37 sellers

Flapen Score

Navy Quilt against its category

The dotted line is the Home & Kitchen average. Past it, Navy Quilt is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Quilt market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Quilt 257K times last year and spent an estimated $142K. The top 5 brands take 62% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
1.1%
Market size, estimated
$142Ka year
Peak month
July1.4× the quietest month
Top search term
light blue quilt34K searches a year

02 · Price

A sale here is worth $49.46.

Listings sell for $49.46 on average, from $22.53 to $156.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $49.46 that is $0 to $5K a year per listing.

Average price
$49.46inside the $15 to $100 sweet spot
Price range
$22.53–$156.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #101 within Quilts & Sets. It carries 3,490 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
1.5%
Average rank
#101in Quilts & Sets
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,490per listing
Listings tracked
87

04 · Newcomers

8 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
8Amazon's first-year sales bar
Average brand age
47 months

Products

Top Navy Quilt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

37

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

27%

Top 20: 54%

Open market

35%

  • Brand 117%
  • Brand 216%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 63%

Demand

Navy Quilt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Navy Quilt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light blue quilt34K/yr
  • navy quilt34K/yr
  • navy blue quilt29K/yr
  • dusty blue quilt13K/yr
  • navy quilt queen15K/yr
  • navy blue quilt queen13K/yr
  • light blue quilt queen11K/yr
  • navy bedspread11K/yr
  • navy blue quilt king size13K/yr
  • light blue quilt king9K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Quilt

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
12%of negative reviews mention “Size-Overall”
5.4%of orders come back
“Way too short”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Navy Quilt questions

Answered from the same tracked data.