Is navy quilt profitable to sell on Amazon United States?

The niche generates $142K/yr across 87 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (48/100).

How competitive is the navy quilt niche?

32 brands and 37 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in navy quilt?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.4% — above our launch gate.

When does demand for navy quilt peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the navy quilt niche?

Listings span $22.53–$156.07; the average listing price is $49.46 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.

navy quilt

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Avg price

Great$49.46

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$22.53–$156.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Market size

Okay$142K

$142K/yr · 257K searches

Review moat

Okay3,489.51

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, navy quilt is a $142K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

navy quilt market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $124K–$148K; units × avg price
Conversion rate: 1.1%
Avg BSR: #101
Page quality: 0%
Prime: 98%
Sponsored: 91%
Out of stock: 1.5%
Avg brand age: 47 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

27%

Top 20: 54%

Open market

35%

HORIMOTE HOME17%
Bedsure16%
WDCOZY12%
Love's cabin10%
FLYMME7%
Laura Ashley3%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +9.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top navy quilt search terms

light blue quilt34K/yr +26.5%0.3% conv.
navy quilt34K/yr +14.2%0.8% conv.
navy blue quilt29K/yr +18.6%0.7% conv.
dusty blue quilt13K/yr +23.2%0.4% conv.
navy quilt queen15K/yr +33.1%1.9% conv.
navy blue quilt queen13K/yr +12.5%1.7% conv.
light blue quilt queen11K/yr +7.0%0.7% conv.
navy bedspread11K/yr +1.7%0.3% conv.
navy blue quilt king size13K/yr -16.7%1.0% conv.
light blue quilt king9K/yr +18.4%0.4% conv.

All search terms

Top navy quilt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bedsure Quilts Queen Size - Lightweight Bedspreads Queen Size with Basket Weave Pattern Soft Quilt Bedding Set Navy Comforter Set Coverlet for All Seasons with 2 Pillow Shams (90 x 96)

Bedsure$37.694.6★17,950 rev

FLYMME Quilts Queen Size - Ultra Soft Navy Blue Quilt Lightweight Microfiber Bedspreads Classic Basket Weave Pattern Bedspread Bed Coverlet 3 Pieces for All-Season (1 Quilt 2 Pillow Shams)

FLYMME$22.534.4★1,238 rev

HORIMOTE HOME Quilt Set Queen Size Navy Blue Classic Geometric Diamond Stitched Pattern Ultra Soft Microfiber Lightweight Bedding Bedspread Coverlet for All Season with 1 Quilt 2 Pillow Shams

HORIMOTE HOME$29.824.6★8,874 rev

Loves cabin Quilts for Queen Bed Navy Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)

Love's cabin$31.444.6★8,946 rev

Bedsure Quilts Queen Size - Navy Blue Bedspread Queen Size & Lightweight Comforter Modern Coverlet with Clover Pattern Ultra Soft All-Season Bedding 90 x 96 Inches

Bedsure$39.644.5★3,210 rev

Newest

by launch date

Bedsure Bedspreads Queen Size - Queen Quilt Bedding Set Navy Blue Quilt Lightweight Summer Comforter 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber

Bedsure$50.071,254 rev

3mo ago

Blue Ruffle Quilt Set Full/Queen Size 3 Pieces Shabby Chic Farmhouse Striped Bedspread Coverlet Set Solid Lightweight Soft Microfiber Bed Cover for All Season (1 Ruffled Quilt + 2 Pillow Shams)

Flysheep$38.5445 rev

9mo ago

WDCOZY Light Blue Quilt King Size Bedding Set with 2 Pillow Shams Lightweight Soft Bedspread Coverlet Thin Comforter Bed Cover for All Season 3 Pieces 104x90 inches

WDCOZY$36.214 rev

10mo ago

palassio Striped Navy Blue 100% Cotton Quilt Queen Size Bedding Sets Lightweight Crinkly Channel Pick Stitch Textured Bedspread Soft Shabby Chic Farmhouse Country Coverlet for All Season 2 Shams

palassio$65.501,129 rev

11mo ago

NSNLGSGC Light Blue Gingham Queen Summer Bedspread Quilt Set

NSNLGSGC$40.77225 rev

1y ago

What buyers say about navy quilt

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Beautiful color”

Quality-Overall11%

“Seems well made”

Weight Light9%

“This is a Beautiful Lightweight Bedspread”

Soft Feel7%

“Soft to the touch”

Upholstery/Fabric Quality6%

“Quality of fabric”

Comfort-Overall6%

“So comfortable”

Size-Overall6%

“The fit was great on the bed”

Value For Money5%

“For the price”

Advertised Vs Actual Product5%

“As advertised”

Stitch/Finish/Polish4%

“Can pick easily bc stitching”

What buyers complain about

Size-Overall12%

“Way too short”

Quality-Overall10%

“quality is mid”

Color9%

“Color was little darker”

Thickness8%

“Thicker than expected”

Durability5%

“Did not last”

Material Quality4%

“very cheap material”

Stitch/Finish/Polish4%

“stitching fell apart within days of using”

Pilling/Linting3%

“Comforter ruined by pilling”

Washability2%

“Does not wash well at all”

Advertised Vs Actual Product2%

“not like the picture portrayed”

Top return reasons

Color40%

Size-Overall18%

Material Quality7%

Thin6%

Advertised Vs Actual Product6%

Display Colors4%

Quality-Overall4%

Stitch/Finish/Polish3%

Thickness2%

Value For Money2%

Common questions

Is navy quilt profitable to sell on Amazon United States?: The niche generates $142K/yr across 87 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (48/100).
How competitive is the navy quilt niche?: 32 brands and 37 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in navy quilt?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.4% — above our launch gate.
When does demand for navy quilt peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the navy quilt niche?: Listings span $22.53–$156.07; the average listing price is $49.46 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.