Navy Comforter

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

3.0%

Market size, estimated

$58Ka year

Peak month

January2.5× the quietest month

Top search term

navy blue full size comforter set12K searches a year

Listings sell for $36.29 on average, from $23.53 to $50.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.29 that is $0 to $4K a year per listing.

Average price

$36.29inside the $15 to $100 sweet spot

Price range

$23.53–$50.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #95 within Comforters & Sets. It carries 5,978 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#95in Comforters & Sets

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

5,978per listing

Listings tracked

30

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months