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Navy Blue Valances for Windows

Fail

Shoppers spend an estimated $43K a year here, so Navy Blue Valances for Windows is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$43K/yr92K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
37%top-5 click share · 37 brands · 44 sellers

Flapen Score

Navy Blue Valances for Windows against its category

The dotted line is the Home & Kitchen average. Past it, Navy Blue Valances for Windows is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Valances for Windows market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Valances for Windows 92K times last year and spent an estimated $43K. The top 5 brands take 45% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
3.3%
Market size, estimated
$43Ka year
Peak month
January1.7× the quietest month
Top search term
navy blue valance20K searches a year

02 · Price

A sale here is worth $14.35.

Listings sell for $14.35 on average, from $5.53 to $33.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.35 that is $0 to $1K a year per listing.

Average price
$14.35under the $15 to $100 sweet spot
Price range
$5.53–$33.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #6,927 within Window Treatments. It carries 1,275 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#6,927in Window Treatments
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,275per listing
Listings tracked
55

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Navy Blue Valances for Windows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

44

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

37%

Top 20: 68%

Open market

50%

  • Brand 114%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Navy Blue Valances for Windows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Navy Blue Valances for Windows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue valance20K/yr
  • navy blue valances for windows22K/yr
  • navy valances for windows14K/yr
  • navy valance11K/yr
  • light blue valance9K/yr
  • blue and white valances for windows8K/yr
  • light blue valances for windows8K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Valances for Windows

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Material Quality”
7.9%of orders come back
“Not a quality material”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Navy Blue Valances for Windows questions

Answered from the same tracked data.