navy blue throw pillows
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$18.20avg listing price — sweet spot $15–$100
Price range
Great$6.27–$42.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$319K$319K/yr · 1.1M searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,569.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, navy blue throw pillows is a $319K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
navy blue throw pillows market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $273K–$364K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 96%
- Out of stock
- 1.1%
- Avg brand age
- 33 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
80 falling
Sellers
104
Top-5 brand share
45%
Top 20: 71%
Top-5 click share
13%
Top 20: 36%
Open market
51%
- MIULEE28%
- Foindtower5%
- Cethom4%
- DKwizme4%
- JIAHANNHA4%
- CaliTime4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Top navy blue throw pillows search terms
- coastal pillows106K/yr
- navy blue throw pillows125K/yr
- light blue throw pillows105K/yr
- light blue pillow covers85K/yr
- navy blue pillow covers98K/yr
- navy pillow covers70K/yr
- blue and white pillow covers59K/yr
- light blue pillows49K/yr
- blue floral pillow covers45K/yr
- blue pillow covers 20x2049K/yr
Top navy blue throw pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CaliTime Throw Pillow Covers Decorative 18 X 18 Inches Pack of 2 Cozy Chenille Cushion Cases for Couch Sofa Bed Living Room Home Navy Blue
CaliTime$10.874.7★27,085 rev
MIULEE Pack of 2 Linen Textured Pillow Covers 18x18 Inch Light Blue
MIULEE$11.584.5★4,146 rev
MIULEE Faux Fur Plush Decorative Throw Pillow Covers 18x18 Set of 4 Summer Modern Soft Fuzzy Coastal Striped Cushion Covers for Sofa Couch Bed Living Room Cozy Home Decor Navy Blue
MIULEE$20.644.7★501 rev
MIULEE Decorative Linen Pillow Covers 20x20 Inch Light Blue
MIULEE$22.924.5★2,859 rev
MIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Navy Blue Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
MIULEE$9.294.7★200 rev
Newest
by launch dateMIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Navy Blue Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
MIULEE$9.29200 rev
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Navy Farmhouse Decorative Pillow Covers with Stitched Edge Soft Chenille Solid Dyed Pillow Covers for Sofa Bed Living Room
MIULEE$13.243,090 rev
DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
DKwizme$20.84178 rev
DKwizme Vintage Throw Pillow Covers 20x20 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
DKwizme$22.82178 rev
Artscope Summer Ocean Starfish Seashell Pillow Covers 18x18 Set of 2 Decorative Beach Coastal Theme Throw Pillow Cases Soft Plush Faux Fur Couch Cushion Case for Holiday Sofa Bed Room Home Decor-Beige
Artscope$16.1545 rev
Trending
90-day click momentumArtscope Summer Ocean Starfish Seashell Pillow Covers 18x18 Set of 2 Decorative Beach Coastal Theme Throw Pillow Cases Soft Plush Faux Fur Couch Cushion Case for Holiday Sofa Bed Room Home Decor-Beige
Artscope$16.154.5★
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Navy Farmhouse Decorative Pillow Covers with Stitched Edge Soft Chenille Solid Dyed Pillow Covers for Sofa Bed Living Room
MIULEE$13.244.6★
MIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Navy Blue Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
MIULEE$9.294.7★
DKwizme Vintage Throw Pillow Covers 20x20 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
DKwizme$22.824.8★
DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
DKwizme$20.844.8★
What buyers say about navy blue throw pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Great soft material”
“color is accurate”
“They fit well for the size they have listed”
“Good value for the money”
“Great cushion covers”
“As described”
“Beautiful fabric”
“Fluffy and soft”
“The material is soft”
What buyers complain about
“Color was a little darker than I thought”
“Bad quality, thin, size is not accurate”
“Too short”
“Does not fluff up”
“Very thin material”
“False ADVERTISEMENT”
“Not worth the price”
“Cheap material”
“do not fill the cushion cover”
“break easy”
Top return reasons
Common questions
- Is navy blue throw pillows profitable to sell on Amazon United States?
- The niche generates $319K/yr across 171 tracked products. 18 of 39 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the navy blue throw pillows niche?
- 80 brands and 104 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in navy blue throw pillows?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 3.6%.
- When does demand for navy blue throw pillows peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the navy blue throw pillows niche?
- Listings span $6.27–$42.55; the average listing price is $18.20 (sweet spot $15–$100). The average incumbent carries 3,570 reviews — the moat a new listing must climb.