Navy Blue Throw Pillows
MaybeThe top 5 products take only 13% of clicks. But buyers convert on only 1.6% of searches, so Navy Blue Throw Pillows is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $319K/yr1.1M searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 13%top-5 click share · 80 brands · 104 sellers
Flapen Score
Navy Blue Throw Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Navy Blue Throw Pillows is stronger. Inside it, weaker.
Market
The Navy Blue Throw Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Blue Throw Pillows 1.1M times last year and spent an estimated $319K. The top 5 brands take 45% of clicks. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $319K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $319Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- coastal pillows106K searches a year
02 · Price
A sale here is worth $18.20.
Listings sell for $18.20 on average, from $6.27 to $42.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.20 that is $2K to $5K a year per listing.
- Average price
- $18.20inside the $15 to $100 sweet spot
- Price range
- $6.27–$42.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #366 within Decorative Pillows, Inserts & Covers. It carries 3,570 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 99%
- Out of stock, average day
- 1.1%
- Average rank
- #366in Decorative Pillows, Inserts & Covers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,570per listing
- Listings tracked
- 171
04 · Newcomers
18 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Navy Blue Throw Pillows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
80 falling
Sellers
104
Top-5 brand share
45%
Top 20: 71%
Top-5 click share
13%
Top 20: 36%
Open market
51%
- Brand 128%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Navy Blue Throw Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Search terms
Top Navy Blue Throw Pillows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coastal pillows106K/yr
- navy blue throw pillows125K/yr
- light blue throw pillows105K/yr
- light blue pillow covers85K/yr
- navy blue pillow covers98K/yr
- navy pillow covers70K/yr
- blue and white pillow covers59K/yr
- light blue pillows49K/yr
- blue floral pillow covers45K/yr
- blue pillow covers 20x2049K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Throw Pillows
We read the reviews and the return reasons for every product selling here.
“Color was a little darker than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Throw Pillows questions
Answered from the same tracked data.