Navy Blue Throw Pillows
MaybeThe top 5 products take only 13% of clicks. But buyers convert on only 1.6% of searches, so Navy Blue Throw Pillows is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $319K/yr1.1M searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 13%top-5 click share · 80 brands · 104 sellers
Flapen Score
Navy Blue Throw Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Navy Blue Throw Pillows is stronger. Inside it, weaker.
Market
The Navy Blue Throw Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Blue Throw Pillows 1.1M times last year and spent an estimated $319K. The top 5 brands take 45% of clicks. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $319K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $319Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- coastal pillows106K searches a year
02 · Price
A sale here is worth $18.20.
Listings sell for $18.20 on average, from $6.27 to $42.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.20 that is $2K to $5K a year per listing.
- Average price
- $18.20inside the $15 to $100 sweet spot
- Price range
- $6.27–$42.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #366 within Decorative Pillows, Inserts & Covers. It carries 3,570 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 99%
- Out of stock, average day
- 1.1%
- Average rank
- #366in Decorative Pillows, Inserts & Covers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,570per listing
- Listings tracked
- 171
04 · Newcomers
18 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Navy Blue Throw Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CaliTime Throw Pillow Covers Decorative 18 X 18 Inches Pack of 2 Cozy Chenille Cushion Cases for Couch Sofa Bed Living Room Home Navy Blue
- Price
- $10.87
- Rating
- 4.7/5
- Reviews
- 27,085
- Age
- 8y ago
MIULEE Pack of 2 Linen Textured Pillow Covers 18x18 Inch Light Blue
- Price
- $11.58
- Rating
- 4.5/5
- Reviews
- 4,146
- Age
- 8y ago
MIULEE Faux Fur Plush Decorative Throw Pillow Covers 18x18 Set of 4 Summer Modern Soft Fuzzy Coastal Striped Cushion Covers for Sofa Couch Bed Living Room Cozy Home Decor Navy Blue
- Price
- $20.64
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 1y ago
MIULEE Decorative Linen Pillow Covers 20x20 Inch Light Blue
- Price
- $22.92
- Rating
- 4.5/5
- Reviews
- 2,859
- Age
- 1y ago
MIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Navy Blue Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
- Price
- $9.29
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Artscope Summer Ocean Starfish Seashell Pillow Covers 18x18 Set of 2 Decorative Beach Coastal Theme Throw Pillow Cases Soft Plush Faux Fur Couch Cushion Case for Holiday Sofa Bed Room Home Decor-Beige
- Price
- $16.15
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 6mo ago
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Navy Farmhouse Decorative Pillow Covers with Stitched Edge Soft Chenille Solid Dyed Pillow Covers for Sofa Bed Living Room
- Price
- $13.24
- Rating
- 4.6/5
- Reviews
- 3,090
- Age
- 5mo ago
MIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Navy Blue Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
- Price
- $9.29
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 5mo ago
DKwizme Vintage Throw Pillow Covers 20x20 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
- Price
- $22.82
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 5mo ago
DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
- Price
- $20.84
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 5mo ago
Newest
by launch dateMIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Navy Blue Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
- Price
- $9.29
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 5mo ago
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Navy Farmhouse Decorative Pillow Covers with Stitched Edge Soft Chenille Solid Dyed Pillow Covers for Sofa Bed Living Room
- Price
- $13.24
- Rating
- 4.6/5
- Reviews
- 3,090
- Age
- 5mo ago
DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
- Price
- $20.84
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 5mo ago
DKwizme Vintage Throw Pillow Covers 20x20 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
- Price
- $22.82
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 5mo ago
Artscope Summer Ocean Starfish Seashell Pillow Covers 18x18 Set of 2 Decorative Beach Coastal Theme Throw Pillow Cases Soft Plush Faux Fur Couch Cushion Case for Holiday Sofa Bed Room Home Decor-Beige
- Price
- $16.15
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.
Brands
80 falling
Sellers
104
Est. top-5 brand share
45%
Top 20: 71%
Est. top-5 click share
13%
Top 20: 36%
Open market
51%
- MIULEE28%
- Foindtower5%
- Cethom4%
- DKwizme4%
- JIAHANNHA4%
- CaliTime4%
Demand
Navy Blue Throw Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Search terms
Top Navy Blue Throw Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coastal pillows106K/yr
- navy blue throw pillows125K/yr
- light blue throw pillows105K/yr
- light blue pillow covers85K/yr
- navy blue pillow covers98K/yr
- navy pillow covers70K/yr
- blue and white pillow covers59K/yr
- light blue pillows49K/yr
- blue floral pillow covers45K/yr
- blue pillow covers 20x2049K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Throw Pillows
We read the reviews and the return reasons for every product selling here.
“Color was a little darker than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Throw Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data