Skip to content

Navy Blue Shower Curtain

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -0.1% this quarter, so Navy Blue Shower Curtain is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$263K/yr638K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
25%top-5 click share · 56 brands · 62 sellers

Flapen Score

Navy Blue Shower Curtain against its category

The dotted line is the Home & Kitchen average. Past it, Navy Blue Shower Curtain is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Shower Curtain market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Shower Curtain 638K times last year and spent an estimated $263K. The top 5 brands take 36% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
638K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
2.0%
Market size, estimated
$263Ka year
Peak month
August1.5× the quietest month
Top search term
navy blue shower curtain182K searches a year

02 · Price

A sale here is worth $20.77.

Listings sell for $20.77 on average, from $6.92 to $35.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $20.77 that is $2K to $5K a year per listing.

Average price
$20.77inside the $15 to $100 sweet spot
Price range
$6.92–$35.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #282 within Shower Curtains, Hooks & Liners. It carries 2,481 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#282in Shower Curtains, Hooks & Liners
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,481per listing
Listings tracked
85

04 · Newcomers

13 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
13Amazon's first-year sales bar
Average brand age
34 months

Products

Top Navy Blue Shower Curtain products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

$0$8K$16K$24K$32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

62

Est. top-5 brand share

36%

Top 20: 72%

Est. top-5 click share

25%

Top 20: 53%

Open market

60%

  • Aiyufeng10%
  • Dynamene8%
  • BTTN7%
  • XOGUIBO7%
  • Amazon Basics4%
  • Blgiont4%

Demand

Navy Blue Shower Curtain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Navy Blue Shower Curtain search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • navy blue shower curtain182K/yr
  • blue floral shower curtain60K/yr
  • dark blue shower curtain43K/yr
  • navy blue shower curtains for bathroom47K/yr
  • baby blue shower curtain34K/yr
  • blue striped shower curtain26K/yr
  • dusty blue shower curtain29K/yr
  • navy and white shower curtain30K/yr
  • royal blue shower curtain29K/yr
  • shower curtain navy blue25K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Shower Curtain

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
4.0%of orders come back
“It is darker than what it looks like in the photos”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Navy Blue Shower Curtain questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data