Is navy blue shower curtain profitable to sell on Amazon United States?

The niche generates $263K/yr across 85 tracked products. 13 of 29 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the navy blue shower curtain niche?

56 brands and 62 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in navy blue shower curtain?

Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 4.0%.

When does demand for navy blue shower curtain peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the navy blue shower curtain niche?

Listings span $6.92–$35.04; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 2,481 reviews — the moat a new listing must climb.

navy blue shower curtain

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-0.1% this quarter) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$20.77

avg listing price — sweet spot $15–$100

Price range

Good$6.92–$35.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$263K

$263K/yr · 638K searches

Review moat

Okay2,480.86

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, navy blue shower curtain is a $263K/yr Amazon United States market (638K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

navy blue shower curtain market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $260K–$312K; units × avg price
Conversion rate: 2.0%
Avg BSR: #282
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.1%
Avg brand age: 34 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

56 falling

Sellers

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

25%

Top 20: 53%

Open market

60%

Aiyufeng10%
Dynamene8%
BTTN7%
XOGUIBO7%
Amazon Basics4%
Blgiont4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top navy blue shower curtain search terms

navy blue shower curtain182K/yr -7.8%2.0% conv.
blue floral shower curtain60K/yr +20.1%0.8% conv.
dark blue shower curtain43K/yr -2.9%2.0% conv.
navy blue shower curtains for bathroom47K/yr -27.3%2.0% conv.
baby blue shower curtain34K/yr +6.6%0.7% conv.
blue striped shower curtain26K/yr +56.9%0.9% conv.
dusty blue shower curtain29K/yr +1.1%0.5% conv.
navy and white shower curtain30K/yr -2.8%0.9% conv.
royal blue shower curtain29K/yr -8.2%0.2% conv.
shower curtain navy blue25K/yr +8.9%2.9% conv.

All search terms

Top navy blue shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aiyufeng Moga Navy Blue Fabric Shower Curtains for Bathroom - Blue Hotel Spa Polyester Cloth Bath Curtain with 12 Holes 72x72 Machine Washable Navy Blue

Aiyufeng$8.114.7★2,716 rev

Dynamene Thick Fabric Shower Curtains for Bathroom - Waffle Weave Heavy Duty 256GSM Hotel Spa Luxury Weighted Polyester Cloth Bath Curtain Set with 12 Plastic Hooks 72x72 Navy Blue

Dynamene$20.004.7★25,061 rev

Amazon Basics Waffle Weave Bathroom Shower Curtain 100% Polyester 72 x 72 Navy Blue

Amazon Basics$11.664.5★4,713 rev

Blgiont Farmhouse Blue Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L

Blgiont$19.794.8★204 rev

XOGUIBO Navy Blue Shower Curtain Linen Coastal Ocean Striped Shower Curtains for Bathroom with Tassel 72 X 72

XOGUIBO$24.754.4★148 rev

Newest

by launch date

HOMEIDEAS Blue and White Floral Shower Curtain 72x72 Inch Modern Shower Curtains for Bathroom with Hooks Waterproof Fabric SPA Bathroom Decor

HOMEIDEAS$16.1043 rev

3mo ago

Slozzi Linen Blue Floral Toile Shower Curtain Linen Textured Fabric with 12 Rustproof Metal Hooks Wrinkle Resistant Cloth Machine Washable Bathroom Decor for Cottage Core Style W72* L72

Slozzi$18.9647 rev

5mo ago

Blgiont Farmhouse Blue Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L

Blgiont$19.79204 rev

5mo ago

NDDYCU Farmhouse Stripe Shower Curtain Navy Blue Vintage Linen Shower Curtains for Bathroom 72 W X 72 L

NDDYCU$23.897 rev

8mo ago

Ebesto Navy Blue Shower Curtain 72 Inch Length 1 Piece Waffle Embossed Textured Soft Fabric Hotel Shower Curtain for Bathroom Modern Polyester Water Repellent Cloth Bath Decor 72Wx72L Inches

Ebesto$9.31140 rev

8mo ago

What buyers say about navy blue shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent Quality”

Color18%

“Beautiful color”

Upholstery/Fabric Quality7%

“Quality fabric”

Design-Overall7%

“beautiful classic design”

Value For Money6%

“Amazing value”

Advertised Vs Actual Product6%

“As described”

Material Quality5%

“It is a nice heavy material”

Size-Overall3%

“Fits great”

Durability2%

“It is durable”

Washability2%

“washes up well”

What buyers complain about

Color14%

“It is darker than what it looks like in the photos”

Quality-Overall12%

“Defective - Poor Quality Control”

Thickness7%

“While the curtain is thick”

Material Quality6%

“The material feels cheap”

Advertised Vs Actual Product5%

“Not as Described”

Size-Overall3%

“It sounds like a small thing”

Water Resistance3%

“it is not water proof at all”

Stitch/Finish/Polish3%

“The quality of the stitching is minimal”

Weight Heavy2%

“it is slightly heavier than most”

Value For Money2%

“the overall value just isnt there for me”

Top return reasons

Color45%

Size-Overall16%

Material Quality11%

Advertised Vs Actual Product6%

Display Colors5%

Quality-Overall3%

Thin2%