navy blue sheets king
Skip itA deep review moat (152,121 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$33.30avg listing price — sweet spot $15–$100
Price range
Great$15.84–$109.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 66K searches
Review moat
Bad152,120.61avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, navy blue sheets king is a $86K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
navy blue sheets king market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $83K–$100K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 3.0%
- Avg brand age
- 52 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
25
Top-5 brand share
73%
Top 20: 98%
Top-5 click share
51%
Top 20: 87%
Open market
24%
- CGK Unlimited28%
- Amazon Basics19%
- Utopia Bedding13%
- ILAVANDE6%
- Danjor Linens6%
- Sweet Home Collection4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top navy blue sheets king search terms
- blue king sheets10K/yr
- blue sheets king10K/yr
- blue king size sheets8K/yr
- light blue king sheets6K/yr
- navy blue sheets king6K/yr
- navy blue king size sheets7K/yr
- light blue sheets king4K/yr
- navy blue king sheets4K/yr
- navy king sheets3K/yr
- king sheets blue3K/yr
Top navy blue sheets king products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women & Men - Deep Pockets Easy-Fit Extra Soft & Wrinkle Free Sheets - Navy Blue Oeko-Tex Bed Sheet Set
CGK Unlimited$32.684.5★447,296 rev
King Size Sheet Set 4 Piece Bed Sheets Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 2 Pillowcases Oeko Tex (Navy)
Utopia Bedding$20.204.6★240,702 rev
Amazon Basics Lightweight Super Soft Easy Care Breathable Microfiber 4-Piece Bed Sheet Set with 14-Inch Deep Pockets Machine Washable Wrinkle Resistant King Navy Blue Solid
Amazon Basics$18.524.6★473,032 rev
Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - Navy Blue
CGK Unlimited$47.214.4★102,414 rev
Danjor Linens Bed Sheet Set King Size for Hot Sleepers Hotel Premium Sheets with 4 Pillowcases Lightweight Brushed Microfiber Deep Pockets Breathable Cooling 6 Piece Bedding Sets Ice Blue
Danjor Linens$29.484.5★152,906 rev
Newest
by launch date
Bedsure Deep Pocket King Sheet Set - 6 Piece Prewashed Ultra-Soft King Size Sheets Set Fits Mattresses Up to 18 Inches Thick Breathable & Secure Fit Hotel Luxury Bedding Dusty Blue
Bedsure$40.061,172 rev
Laura Ashley - King Size Sheet Set 100% Cotton Percale Bedding with Matching Pillowcases Fully Elastic Fitted Sheet Deep Pocket Floral Room Decor (Francesca Blue)
Laura Ashley$56.553,087 rev
NSNLGSGC Light Blue Gingham King Sheet Set Soft Brushed Microfiber Baby Blue Plaid King Bed Sheets 4-Pieces Grid Sheet Set with Deep Pocket
NSNLGSGC$34.59530 rev
MICORAL King Bed Sheets Set Soft Breathable Bedding Sheet Set Sheets Set with 16 Deep Pocket Design (4 Pieces King Denim Blue)
MICORAL$20.192,590 rev
ILAVANDE King Size 6 Piece Bed Sheets Set Baby Blue - 1800 Series Microfiber Deep Pockets Wrinkle & Fade Resistant 5-Star Hotel Sleeping Experience
ILAVANDE$22.4813,231 rev
Trending
90-day click momentumBedsure Deep Pocket King Sheet Set - 6 Piece Prewashed Ultra-Soft King Size Sheets Set Fits Mattresses Up to 18 Inches Thick Breathable & Secure Fit Hotel Luxury Bedding Dusty Blue
Bedsure$40.064.2★
LuxClub 4 PC King Sheet Set Breathable Luxury Bed Sheets Deep Pockets 18 Wrinkle Free Cooling Bed Sheets Machine Washable Hotel Bedding Silky Soft - Sky King
LuxClub$34.354.4★
Amazon Basics Lightweight Super Soft Easy Care Microfiber 4-Piece Bed Sheet Set with 14-Inch Deep Pockets King Light Blue Solid
Amazon Basics$19.864.6★
Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free & Comfy - Extra Deep Pockets - Light Blue
CGK Unlimited$47.754.4★
MICORAL King Bed Sheets Set Soft Breathable Bedding Sheet Set Sheets Set with 16 Deep Pocket Design (4 Pieces King Denim Blue)
MICORAL$20.194.5★
What buyers say about navy blue sheets king
What buyers praise and complain about, mined from review topics.What buyers love
“soft to the touch”
“Extremely comfortable”
“Great quality for your buck”
“Fits bed beautifully”
“GREAT PRICE”
“colors are pretty”
“As advertised”
“Very comfortable in summer and winter: handles cold and hot temperature well”
“our sleep quality has improved”
“they held up great in the wash”
What buyers complain about
“Poor quality control”
“Not large enough”
“Was thicker than I expected”
“Not Soft”
“they are falling apart”
“very prone to pilling”
“there is snags all over the bed from the first wash”
“The sheets ripped at the seams after a few washes”
“The elastic isn't that great”
“I am very disappointed in the quality of the fabric”
Top return reasons
Common questions
- Is navy blue sheets king profitable to sell on Amazon United States?
- The niche generates $86K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the navy blue sheets king niche?
- 22 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in navy blue sheets king?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.1%.
- When does demand for navy blue sheets king peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the navy blue sheets king niche?
- Listings span $15.84–$109.09; the average listing price is $33.30 (sweet spot $15–$100). The average incumbent carries 152,121 reviews — the moat a new listing must climb.