Navy Blue Sheets
FailThe top 5 brands take 100% of clicks, so Navy Blue Sheets is a Fail.
- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $122K/yr144K searches / yr
- 90-day growth
- +15.5%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 10 sellers
Flapen Score
Navy Blue Sheets against its category
The dotted line is the Home & Kitchen average. Past it, Navy Blue Sheets is stronger. Inside it, weaker.
Market
The Navy Blue Sheets market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Blue Sheets 144K times last year and spent an estimated $122K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +15.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $122Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- navy blue sheets33K searches a year
02 · Price
A sale here is worth $19.95.
Listings sell for $19.95 on average, from $11.72 to $38.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.95 that is $15K to $20K a year per listing.
- Average price
- $19.95inside the $15 to $100 sweet spot
- Price range
- $11.72–$38.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Kids' Bedding. It carries 280,172 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Kids' Bedding
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 280,172per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Navy Blue Sheets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 163%
- Brand 228%
- Brand 36%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Navy Blue Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Navy Blue Sheets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- navy blue sheets33K/yr
- navy sheets19K/yr
- dark blue sheets13K/yr
- navy blue queen sheet set12K/yr
- navy blue sheets queen14K/yr
- navy blue bed sheets10K/yr
- navy sheets queen8K/yr
- navy queen sheet set7K/yr
- navy blue queen sheets7K/yr
- navy bed sheets5K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Sheets
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Sheets questions
Answered from the same tracked data.









