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Navy Blue Sheets

Fail

The top 5 brands take 100% of clicks, so Navy Blue Sheets is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$122K/yr144K searches / yr
90-day growth
+15.5%search demand this quarter
Competition
88%top-5 click share · 4 brands · 10 sellers

Flapen Score

Navy Blue Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Navy Blue Sheets is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Sheets 144K times last year and spent an estimated $122K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+15.5%
Conversion, latest week
4.2%
Market size, estimated
$122Ka year
Peak month
July1.4× the quietest month
Top search term
navy blue sheets33K searches a year

02 · Price

A sale here is worth $19.95.

Listings sell for $19.95 on average, from $11.72 to $38.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.95 that is $15K to $20K a year per listing.

Average price
$19.95inside the $15 to $100 sweet spot
Price range
$11.72–$38.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Kids' Bedding. It carries 280,172 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Kids' Bedding
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
280,172per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Navy Blue Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 228%
  • Brand 36%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Navy Blue Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Navy Blue Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue sheets33K/yr
  • navy sheets19K/yr
  • dark blue sheets13K/yr
  • navy blue queen sheet set12K/yr
  • navy blue sheets queen14K/yr
  • navy blue bed sheets10K/yr
  • navy sheets queen8K/yr
  • navy queen sheet set7K/yr
  • navy blue queen sheets7K/yr
  • navy bed sheets5K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Sheets

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Navy Blue Sheets questions

Answered from the same tracked data.