Navy Blue Pillow Case

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

+15.4%

Conversion, latest week

10.3%

Market size, estimated

$83Ka year

Peak month

September1.6× the quietest month

Top search term

navy blue pillow cases29K searches a year

Listings sell for $9.97 on average, from $6.11 to $14.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.97 that is $5K to $7K a year per listing.

Average price

$9.97under the $15 to $100 sweet spot

Price range

$6.11–$14.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

1.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Sheets & Pillowcases. It carries 40,580 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#49in Sheets & Pillowcases

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

40,580per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months