navy blue flowers
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.68avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$9.88–$69.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,764.84avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$218K$218K/yr · 257K searches
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, navy blue flowers is a $218K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
navy blue flowers market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $197K–$247K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #1,591
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.7%
- Avg brand age
- 34 months
- Avg seller age
- 209 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
49 rising
Sellers
55
Top-5 brand share
32%
Top 20: 73%
Top-5 click share
24%
Top 20: 58%
Open market
64%
- DuHouse12%
- Floroom6%
- Mocoosy5%
- Alifst5%
- LVEFIT4%
- Fqueelvys4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.Peak months: May, Jul, Aug · busiest ÷ quietest = 3.0×
Top navy blue flowers search terms
- navy blue flowers81K/yr
- navy blue artificial flowers22K/yr
- dark blue flowers19K/yr
- navy blue roses19K/yr
- navy flowers20K/yr
- navy blue flowers artificial17K/yr
- dark blue artificial flowers9K/yr
- navy blue silk flowers8K/yr
- navy blue flowers for centerpieces9K/yr
- flores azul marino6K/yr
Top navy blue flowers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DuHouse 25Pcs Artificial Flowers Foam Roses Real Touch with Stems
DuHouse$15.434.7★1,759 rev
Mocoosy 50Pcs Roses Artificial Flowers Navy Blue Fake Roses for Decorations Real Touch Foam Rose Bulk with Stems DIY Wedding Bouquet Bridal Shower Centerpieces Floral Arrangement Party Table Decor
Mocoosy$27.044.7★5,863 rev
DuHouse 50Pcs Artificial Roses Flowers Fake Roses with Stems Real Touch Foam Flowers for DIY Wedding Bouquet Party Centerpiece Floral Arrangement Party Home Decor(Navy Blue)
DuHouse$24.224.7★1,759 rev
Alifst 25pcs Artificial FlowerReal Touch Artificial Foam Roses Decoration DIY for Wedding Bridesmaid Bridal Bouquet Centerpieces Party - Navy Blue
Alifst$15.594.8★917 rev
LELEE 108 Pcs Artificial Flowers Fake Silk Roses Long Stem Rose Bouquet Wedding Party Home Decor for DIY Baby Shower Centerpieces Tables Home Decorations(Navy Blue)
LELEE$21.124.6★684 rev
Newest
by launch date
TINGE TIME Roses Artificial Flowers Blue Faux Flowers Bulk for DIY Bridal Wedding Bouquets Baby Shower Centerpiece Table Home Decorations(Navy Blue)
TINGE TIME$24.82454 rev
LELEE 108 Pcs Artificial Flowers Fake Silk Roses Long Stem Rose Bouquet Wedding Party Home Decor for DIY Baby Shower Centerpieces Tables Home Decorations(Navy Blue)
LELEE$21.12684 rev
AVIVIHO 65pcs Fake Flowers Navy Blue Hydrangea Artificial Flowers Bulk (Not Squished No Steaming Need) Silk Flowers with Stems for Wedding Decor Home Baby Shower Table Centerpieces Decoration
AVIVIHO$41.445,120 rev
LVEFIT 10 Pcs Navy Blue Fake Mums Long Stem Flowers Faux Kiku Flower Bulk Silk Flowers Mini Chrysanthemum Floral Arrangements Artificial Flowers Chrysanth Mini Fake Flower
LVEFIT$21.4967 rev
DuHouse 50Pcs Artificial Roses Flowers Fake Roses with Stems Real Touch Foam Flowers for DIY Wedding Bouquet Party Centerpiece Floral Arrangement Party Home Decor(Navy Blue)
DuHouse$24.221,759 rev
Trending
90-day click momentum
Floroom Artificial Flowers 25pcs Real Looking Navy Blue Foam Fake Roses with Stems for DIY Wedding Bouquets Bridal Shower Centerpieces Party Tables Home Decorations
Floroom$16.494.8★
DuHouse 10pcs Fake Roses Artificial Silk Flowers Faux Rose(Navy Blue)
DuHouse$17.454.6★
DuHouse 50Pcs Artificial Roses Flowers Fake Roses with Stems Real Touch Foam Flowers for DIY Wedding Bouquet Party Centerpiece Floral Arrangement Party Home Decor(Navy Blue)
DuHouse$24.224.7★
AVIVIHO 65pcs Fake Flowers Navy Blue Hydrangea Artificial Flowers Bulk (Not Squished No Steaming Need) Silk Flowers with Stems for Wedding Decor Home Baby Shower Table Centerpieces Decoration
AVIVIHO$41.444.6★
6PCS Navy Blue Silk Cosmos Flowers 24 Wild Flowers Artificial Fake Flowers Arrangement for Wedding Party Kitchens Home Decoration(Navy Blue)
Fqueelvys$19.724.7★
What buyers say about navy blue flowers
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant color”
“Great quality and very easy to store”
“Easy to use”
“Great price”
“The design is very cute”
“Exactly what I need”
“They are beautiful, soft foam”
“These flowers are gorgeous”
“Nice and stylish”
“I knew instantly theyd be a perfect fit”
What buyers complain about
“NOT TRUE TO COLOR”
“the flowers are small”
“I was disappointed by the quality control issues”
“Picture is deceiving”
“Dollar stores same type are cheaper”
“they had to be put together”
“They have a very gross fishy dirty smell to them”
“Wasnt as heavy as I thought”
“the glue does nothing to it”
“wasnt happy with stem design”
Top return reasons
Common questions
- Is navy blue flowers profitable to sell on Amazon United States?
- The niche generates $218K/yr across 75 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the navy blue flowers niche?
- 49 brands and 55 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in navy blue flowers?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 6.1% — above our launch gate.
- When does demand for navy blue flowers peak?
- Demand peaks in May–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the navy blue flowers niche?
- Listings span $9.88–$69.44; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 1,765 reviews — the moat a new listing must climb.