Navy Blue Desk Chair

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

0.5%

Market size, estimated

$90Ka year

Peak month

July2.6× the quietest month

Top search term

blue vanity chair50K searches a year

Listings sell for $97.25 on average, from $30.33 to $494.28. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $97.25 that is $0 to $10K a year per listing.

Average price

$97.25inside the $15 to $100 sweet spot

Price range

$30.33–$494.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

1.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #385 within Home Office Furniture. It carries 987 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

35%

Out of stock, average day

15.2%

Average rank

#385in Home Office Furniture

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

987per listing

Listings tracked

106

39 products launched here in the last 12 months. 27 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

39

Successful launches

27Amazon's first-year sales bar

Average brand age

28 months