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Navy Blue Curtains 96 Inches Long

Fail

Shoppers spend an estimated $26K a year here, so Navy Blue Curtains 96 Inches Long is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$26K/yr50K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
52%top-5 click share · 23 brands · 28 sellers

Flapen Score

Navy Blue Curtains 96 Inches Long against its category

The dotted line is the Home & Kitchen average. Past it, Navy Blue Curtains 96 Inches Long is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Curtains 96 Inches Long market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Curtains 96 Inches Long 50K times last year and spent an estimated $26K. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.9%
Market size, estimated
$26Ka year
Peak month
January1.7× the quietest month
Top search term
navy curtains 96 inches long12K searches a year

02 · Price

A sale here is worth $26.57.

Listings sell for $26.57 on average, from $9.47 to $49.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.57 that is $0 to $3K a year per listing.

Average price
$26.57inside the $15 to $100 sweet spot
Price range
$9.47–$49.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #284 within Window Treatments. It carries 7,655 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#284in Window Treatments
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,655per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Navy Blue Curtains 96 Inches Long products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

28

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

52%

Top 20: 87%

Open market

31%

  • Brand 125%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Navy Blue Curtains 96 Inches Long search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Navy Blue Curtains 96 Inches Long search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy curtains 96 inches long12K/yr
  • navy blue curtains 96 inches long15K/yr
  • navy blue curtains 96 + inches long7K/yr
  • blue blackout curtains 96 inches long7K/yr
  • navy blue blackout curtains 96 inches long5K/yr
  • light blue curtains 96 inches long5K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Curtains 96 Inches Long

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
7.9%of orders come back
“These are currently in the dining room which is too small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Navy Blue Curtains 96 Inches Long questions

Answered from the same tracked data.