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Navy Blue Curtains 63 Inch Length

Fail

The top 5 brands take 98% of clicks, so Navy Blue Curtains 63 Inch Length is a Fail.

Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$50K/yr74K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
61%top-5 click share · 6 brands · 10 sellers

Flapen Score

Navy Blue Curtains 63 Inch Length against its category

The dotted line is the Home & Kitchen average. Past it, Navy Blue Curtains 63 Inch Length is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Curtains 63 Inch Length market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Curtains 63 Inch Length 74K times last year and spent an estimated $50K. The top 5 brands take 98% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
3.6%
Market size, estimated
$50Ka year
Peak month
November1.4× the quietest month
Top search term
bgment blackout curtains19K searches a year

02 · Price

A sale here is worth $18.46.

Listings sell for $18.46 on average, from $7.25 to $32.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.46 that is $2K to $5K a year per listing.

Average price
$18.46inside the $15 to $100 sweet spot
Price range
$7.25–$32.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #266 within Window Treatments. It carries 13,631 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#266in Window Treatments
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
13,631per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Navy Blue Curtains 63 Inch Length products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 211%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Navy Blue Curtains 63 Inch Length search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Navy Blue Curtains 63 Inch Length search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bgment blackout curtains19K/yr
  • navy blue curtains 63 inch length15K/yr
  • bgment curtains8K/yr
  • navy curtains 63 inch length8K/yr
  • blue sheer curtains 63 inch length7K/yr
  • navy blue blackout curtains 63 inches long5K/yr
  • light blue curtains 63 inch length6K/yr
  • bgment blackout curtains for bedroom2K/yr
  • navy blackout curtains 63 inches long3K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Curtains 63 Inch Length

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Color”
5.9%of orders come back
“just dark”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Navy Blue Curtains 63 Inch Length questions

Answered from the same tracked data.