Is navy blue curtains profitable to sell on Amazon United States?

The niche generates $851K/yr across 100 tracked products. 13 of 22 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the navy blue curtains niche?

52 brands and 61 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in navy blue curtains?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 6.9% — above our launch gate.

When does demand for navy blue curtains peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the navy blue curtains niche?

Listings span $7.25–$69.50; the average listing price is $27.76 (sweet spot $15–$100). The average incumbent carries 6,876 reviews — the moat a new listing must climb.

navy blue curtains

Worth a look

Shows a sweet-spot price point ($27.76 avg), but high returns (6.9%) keeps it on the watch list.

Avg price

Incredible$27.76

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great$7.25–$69.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Market size

Great$851K

$851K/yr · 1.6M searches

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,875.71

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, navy blue curtains is a $851K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 54/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

navy blue curtains market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $833K–$1.1M; units × avg price
Conversion rate: 1.9%
Avg BSR: #339
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

Top-5 brand share

51%

Top 20: 82%

Top-5 click share

21%

Top 20: 54%

Open market

44%

MIULEE27%
BGment7%
RYB HOME7%
Aiyufeng6%
COSVIYA5%
CUCRAF5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -0.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top navy blue curtains search terms

navy blue curtains347K/yr -18.4%1.8% conv.
light blue curtains232K/yr +0.9%0.8% conv.
blue floral curtains105K/yr -5.8%0.2% conv.
dusty blue curtains98K/yr +0.3%0.6% conv.
navy blue blackout curtains89K/yr +19.3%2.9% conv.
blue sheer curtains96K/yr -2.0%1.0% conv.
light blue blackout curtains66K/yr +39.4%1.3% conv.
royal blue curtains100K/yr -18.9%0.6% conv.
baby blue curtains75K/yr +0.1%0.5% conv.
dark blue curtains73K/yr -10.6%1.6% conv.

All search terms

Top navy blue curtains products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COSVIYA Grommet Blackout Room Darkening Navy Blue Curtains 84 inch Length 2 Panels Thick Polyester Light Blocking Insulated Thermal Window Curtain Drapes for Bedroom/Living Room 52x84 inches

COSVIYA$15.684.7★2,822 rev

BGment Blackout Curtains for Bedroom - 63 Inch Long Navy Blue Grommet Room Darkening Thermal Insulated Window Drapes for Kids Boys Room 2 Panels 42x63 Inch

BGment$14.144.6★74,677 rev

MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Navy Blue

MIULEE$12.174.6★5,663 rev

MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Light Blue

MIULEE$13.854.6★5,663 rev

Aiyufeng Sheer Navy Blue Curtains 84 inch Length 2 Panels Set Airy Soft-Touching Rod Pocket Voile Drapes for Living Room/Bedroom Each 40W x 84L

Aiyufeng$7.734.7★10,149 rev

Newest

by launch date

MIULEE 100% Blackout Linen Curtains for Bedroom 40W x 84L Light Blue

MIULEE$29.66123 rev

4mo ago

MIULEE Light Blue Privacy Sheer Curtains that Let Light in 84 Inches Long Non-See-Through Semi Sheer Curtain Light Filtering Window Curtains Drapes for Living Room Bedroom 2 Panels Set 42 X 84

MIULEE$19.65502 rev

5mo ago

MIULEE Sky Blue Sheer Curtains 84 Inches Long 4 Panels Set Light Filtering Rod Pocket Voile Drapes for Living Room and Bedroom Airy Soft Fabric Window Treatments 42 x 84 Inches

MIULEE$18.681,363 rev

6mo ago

MIULEE Pinch Pleated Thick Linen Curtains 84 Inches Long 2 Panels for Living Room Bedroom Linen Textured Memory Trained Drapes Pleat Back Tab Light Filtering Light Blue Window Curtains with Hooks

MIULEE$34.04461 rev

7mo ago

MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Light Blue

MIULEE$13.855,663 rev

8mo ago

What buyers say about navy blue curtains

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great Quality For Price”

Color19%

“color is as described”

Value For Money8%

“Good deal”

Advertised Vs Actual Product7%

“As Advertised”

Upholstery/Fabric Quality6%

“Excellent fabric”

Material Quality6%

“Beautiful material”

Thickness4%

“Thick enough”

Soft Feel4%

“Nice soft material”

Size-Overall3%

“Fit beautiful”

Brightness/Shine/Glow2%

“Lets in nice lighting”

What buyers complain about

Color15%

“Color not as shown”

Advertised Vs Actual Product9%

“Not as advertised”

Size-Overall7%

“This is short”

Material Quality6%

“Materials are strange”

Thickness5%

“Cheap thin minky material”

Quality-Overall4%

“These are not well made”

Weight Heavy4%

“Heavier than expected”

Thin3%

“Thin material”

Value For Money3%

“they're certainly not cheap”

Heating2%

“As a matter of fact it pulled the heat in”

Top return reasons

Color46%

Size-Overall25%

Material Quality7%

Advertised Vs Actual Product6%

Display Colors4%

Thin2%

Quality-Overall2%

Value For Money2%

Functionality-Overall1%

Weight Heavy1%

Common questions

Is navy blue curtains profitable to sell on Amazon United States?: The niche generates $851K/yr across 100 tracked products. 13 of 22 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the navy blue curtains niche?: 52 brands and 61 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in navy blue curtains?: Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 6.9% — above our launch gate.
When does demand for navy blue curtains peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the navy blue curtains niche?: Listings span $7.25–$69.50; the average listing price is $27.76 (sweet spot $15–$100). The average incumbent carries 6,876 reviews — the moat a new listing must climb.